webmama

In the world of product categories and site architecture, the law of diminishing returns can be restated. At some point, increasing the amount of sub-categorization of products or Web pages (without a proportional increase in product/page types) res read more »
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Searchme is not new but its mobile app is new and I think will provide a comfortable way for people who are used to the iphone flipping method. Results are relevant and the bookmark sharing very useful. read more »
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Danny Sullivan pulls together and comments on the latest trends in share of market for Google, MSN, and Yahoo. read more »
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Google messes up (or was it Amazon) on first organic result for Amazon! Screenshots included as I expect it will be fixed asap. read more »
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Excellent advice on implementing SEO recommendations sequentially, not all at once. read more »
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Dana and I are joining forces to bring energy and strategies for online marketing to WebMama.com clients and prospects. I am sooooo excited. Can you believe it! Dana Todd and the WebMama working together! Insane. read more »
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Tanya Vaughan from HP.com has thoughts on the search with search results from Google. read more »
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Google has unveiled radical changes to its trademark policy that could cost Britain's major companies millions as they struggle to protect their brands online. read more »
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They work long hours, often to exhaustion. Many are paid by the piece — not garments, but blog posts. Of course, the bloggers can work elsewhere, and they profess a love of the nonstop action and perhaps the chance to create a global media outlet wi read more »
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Answers questions like: How do you get sitelinks to show up? Which pages show up in the sitelinks? What text is used in the sitelinks? Talks about the 'search box' under the site links. And lots of links out to more comments and information. read more »
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You need a plan when starting an SEO Audit for a client. I have written down my first 3 questions. 1 - if your wish could come true what would you like the first page of search results look like? 2 - what do you want a searcher to do when they visi read more »
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Social Media Advertising is not an effective strategy for direct lead generation for B2B companies. Barbara Coll updates us on WebMama.com and her views on social advertising. read more »
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Is the long tail worth the time? NO! Amanda Evans, a WebMama Team Member, shares her views on the long tail vs short tail enjoyment. Comments welcome. read more »
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The world narrows for advertisers once again. It scares me how much we rely on Google for sales in the search marketing world. read more »
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Treating missing or deleted pages properly is critical to giving searchers a good experience. Guidelines, webmama ranting, good and bad examples of handling of error 404s discussed. read more »
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