2Wicky

I'm gearing up for a 1-hour webinar that I'll be doing for SEMpdx next week. I've got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. Inst read more »
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Implementing a Blog is relatively simple to do…the tough part is getting the client to agree to one.

Jennifer Osborne shows us how to sell a client on a Blog Strategy. read more »
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I love how mainstream media covers issues like click fraud (a relatively innocuous phrases that apparently is troublesome to pronounce by those outside of the SEM industry). What is otherwise an accepted cost of doing business is portrayed by Portl read more »
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There are basically three kinds of social media marketers. Guess which type is winning in the long term. read more »
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A little while back someone said to me that blogging is a “man’s game”, and with people like John Chow, Darren Rowse and many other guys sitting in the upper echelons of blogging celebrity, at first I had to agree with her. I told her that the sex o read more »
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These viral marketing efforts tackled tough issues and got fantastic results. They accomplished this via elaborate seeding tactics, targeted multichannel placements, strong creative and dedicated follow-through. Includes links to detail pages includ read more »
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A timely interview with marketing guru Seth Godin about his upcoming book, Meatball Sundae. SEMpdx is hosting a free Webinar featuring Seth Godin January 15th, where he will give away copies of his new book to the first 300 registrants. Visit www. read more »
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"Comfortable search marketers puke all over everyone else on the rollercoaster. We know this because your clients are calling us." / "Great strategy starts and ends with the consumer and how the product or service can improve their daily life." :) read more »
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Shana puts out a fantastic post revealing women's issues and a bit of her past experiences. read more »
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The SearchCommander Scott Hendison takes notice of a change in the way AdWords accounts get set up in that the system is now opting new accounts/campaigns into the content network without telling you. Folks who set up lots of accounts would notice a read more »
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"Regardless of what Spackman's assumptions are, women are in technology, women embrace technology and even some women are pushing technology to new frontiers. Generalizations such as Spackman's show the total lack of knowledge of this particular in read more »
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I might be the only SEO to not have written on this topic, so in honor of our upcoming SEM Six Pack, I felt I should do a full post on this topic... read more »
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There are an estimated 15 to 30 million blogs owned in the United States alone. Of those millions of blogs, there are only a few hundred that could be considered great; A lot of the time there are great blogs that get overlooked.

Blogs that provi read more »
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We all know that SEO is not an exact science. It is a social science.

The ulterior objective of any SEO activity is to influence on other people’s behavior. More specifically, we want them to perform an action on their end that will benefit our s read more »
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Target is the new Ebay in PPC ad exposure. Here are a couple of funny examples. read more »
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Todd Mintz has posted an interesting guest blog entry on First Page Fitness in which he draws the analogy between an unfit body and an unoptimized website. "Many business owners are getting the message that they have to get their internet presence ' read more »
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In the past couple of months, I have been thrown headlong into an SEO position at my agency and my life has changed dramatically.

My nights are now marked by 2 or 3 hours of sleep, my first drink in a morning is at the very least 40% proof and I read more »
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As marketers, how do we fully maximize the power of social media? Here's a few of the biggest mistakes marketers make when writing, planning & placing content in various social media outlets. read more »
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This blog post makes an acronym of "SPHINN" and lists interesting & cool features of the site. A nice overview of what sets Sphinn apart from all of the other social media sites. read more »
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"It never ceases to amaze me how short memories can be, and how easy it is for people to lose sight of the big picture. I’ve come to realize over the years that I can tell clients how they should judge SEM campaign success until I’m blue in the fac read more »
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Details about SEMpdx's August 14 Hot Seat Event. Hot Seat events involve experienced search engine marketers reviewing chosen websites & providing SEO advice - nice session for beginner search marketers to learn valuable SEO advice from industry p read more »
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