97thfloor

David Snyder shares his presentation from SES on leveraging established social media platforms to create blended SERPs for your brand/company. Good stuff! read more »
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MC Hammer "raps" about web analytics and behavioral targeting in this short video... read more »
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Ann Smarty writes, "Being automatically updated once a page is changed opens up a wealth of (probably missed) opportunities. There are two handy ways I personally use to keep track of changes introduced to any webpage" read more »
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Google is now rolling out Suggest to their homepage, but how does this affect SEO as we know it? read more »
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Screen shot shows that every link above the 'fold' is 'sponsored'...including those that are supposedly 'organic' through Yahoo!'s Search Submit Pro. You can get similar results by paying for clicks through business.com. read more »
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If you are looking for high quality links there is no better way to get them than to say something nice about someone who may not deserve it... read more »
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Lee Odden writes "Lists and ranking resources can be tough and controversial. A while back we ranked top blogs on the topic of search engine marketing (SEO and PPC) that publish their RSS subscriber counts via Google’s Feedburner.

With changes in read more »
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Jennifer Laycock writes, "While part of my job is testing and playing with these new applications and networks to find out what has practical application for small business, that isn't the job of most small business owners. Which brings me to my poi read more »
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SEOs come across this problem very often: what is the best way to get rid of lots of website pages without loosing rankings or getting into any sort of penalties? The problem may be associated with:

* moving the site to a new domain;
* c read more »
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It is fun to watch Tamar Weinberg and John Andrews write about social media. Largely because they are both firm in their beliefs, and they believe polar opposites. Tamar's piece covering the definition of social media marketers is uplifting and pain read more »
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Twitter has always been looking for better ways to combat spammers and it appears they have recently... read more »
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I watched Vince ask this question on Plurk, do the research, get feedback for a blog post idea, and this is a great example and idea for those wondering how to utilize sites like Plurk or Twitter. This article is also a pretty good read too. read more »
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WebCEO, WebPositionGold and other automated rank reporting software may be going the way of the Dodo. read more »
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Should a local business setup a Merchant Circle account to network locally with other businesses? How can it effect search results and promote your primary site? Read on to find out. read more »
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BLVD Status is an analytics program that has a LIVE dashboard similar to something you would see in Have-a-Mint but with really robust information like conversions, search engine rankings, outgoing link information and many more data points. BLVD St read more »
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Great link building notification tool for Wordpress complete with instructional video. read more »
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97th floor just launched BLVD Status, their SEO/SMO web analytics tool. It's got some nice features and definitely worth taking it for a spin. read more »
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Social media is the equivalent of digital food. It's nourishing, tasty and, for many of us, necessary. However, consume too much and you can get sidetracked and create larger consequences. The good news is you can participate in social media in a wa read more »
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You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords most likely to return quality leads, which in turn can help improve your ROI. read more »
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Are you using Google's visual reports to increase your understanding of your Adwords account? Using this report, and replicating the times where they've gotten the most clicks, SEMvironment increased their clients volume by 10-20% with one of hour w read more »
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John Carcutt - "Real SEOs used to go to forums all the time. As a matter of fact, I bet most Real SEOs learned the craft on those very forums. Now, Real SEOs post all of that hard earned knowledge on their own sites or friends blogs. Why give away t read more »
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A blog is one of the best and easiest ways to generate fresh, up to date content for your site as well as link love.Here comes 25 Blog Optimization Tips Even Dear Old Dad Could Ace plus 10 bonus tips for your mom too ;) read more »
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A little while ago I read the following thread over at SEOmoz:
"Results of Google Experimentation - Only the First Anchor Text Counts"
This made me panic a bit, because it would have meant that the footer link I had on this blog was not helping my read more »
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I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking read more »
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Ann Smarty looks at four free tools for tracking the anchor text used in your backlinks, and the inbound links to your competition. read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.