ATeeple

Crafting an effective title is genuine art as it should aim at two main targets:

* to increase click-through (as this is the most prominent element of your site listing in SERPs);
* to achieve higher rankings (being the most important on read more »
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laura callow gives some much needed insight into SEM during an economic downturn read more »
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So why is it they still only default to 10? Stoney deGeyter brings up some interesting points... read more »
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“Never assume.” - These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here’s a list of 10 assumptions site owners make (myself included) that could cost you a ton of business. read more »
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Great post by Mark Jackson about the creepy feeling he gets when he sees search marketing companies paying for the honor of being deemed "best." read more »
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Ann Smarty writes, "HighRankings forums recently discussed a SEO case when a person had to optimize for 50 states and reviewed potential pros and cons of the following possible steps to take." read more »
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How much should you reveal to a prospective client while marketing your SEO services? read more »
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Questions range from very simple and easy to answer to incredibly complex. Questions that I can't answer usually end up being assigned to Rand or to one of our developers. I give legal questions to Sarah, and the Distilled guys take on a fair number read more »
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Barry writes: "Philipp Lenssen's The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry, to pictures." This is actually VERY funny! :) read more »
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Many companies still don't take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the edito read more »
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Though he writes that he dislikes writing about this topic, Barry was right to cover it. We have a collective problem of our own making... read more »
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Donna Fontenot writes, "I’m done. I’ve had all I can take of the vicious, nasty, cr@p that has been going on in our little industry. Sure, SEOs have disagreed with one another from day one, usually on forums. That’s nothing new. Sometimes it got nas read more »
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The biggest list of SEO tools. Ever. read more »
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Robots.txt has become a widely used method of controlling your site crawling. Thus it has become one of the first things I check when diagnosing on-site issues. While nowadays almost every webmaster knows its basics, some things still cause misunder read more »
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In order to get conversions, you need to make sure the business you are promoting is being found by legitimate prospects. Ensure your site provides what visitors are looking for by following these five musically-themed guidelines: read more »
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Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that to read more »
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Confused on high bounce rates on your main pages? Go Practice these 3 steps to Fix it. read more »
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I daily browse tens of webmaster forums and one recent tendency I couldn’t help noticing is the astonishing number of threads talking about sudden decrease in Google search traffic. So here is a quick list of possible reasons this might have happene read more »
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While SERPs give project managers nice, clean numbers to report to their CEO, there's more to SEO than just ranking. William Flaiz examines the true value of keywords and some common misconceptions surrounding them. read more »
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Follow-up post to Sphinn story http://sphinn.com/story.php?id=50437.

In my last post, I pointed a few of the core reasons why aggregate ranking data is more or less useless from a business intelligence perspective. Now I’m going to spend some tim read more »
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Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
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This year there’s been some people really making it shake that I’d love to give my allegiance to and thank them for their efforts and contributions in the search engine marketing arena. While it was hard to choose just three top SEOs and Internet ma read more »
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Brian Wallace writes "Today, I gave a social media presentation for the American Marketing Association, Louisville’s monthly seminar. There was a great backdrop at the University Club, part of the University of Louisville where attendance was in upw read more »
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This is a guest post from Josh Garner, a practicing SEO professional. He’ll be sharing some of the things small business owners and the self-employed should be wary of when looking to hire an SEO. read more »
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Previously I've covered what I dubbed Search 3.0, how search engines have evolved toward blending vertical or specialized results into "regular" web listings. Today, the step beyond that: Search 4.0, how personal, social and human-edited data can be read more »
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