AndreaS

Changing a domain can be an exercise fraught with hurdles, do it wrong and it can mess up years of hard work. This post takes a look at things you need to consider when doing so. read more »
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Interesting question from Jeremy. What are your thoughts? read more »
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Continuing with the employment theme, SEMpdx Advisory Board member Scott Orth was just laid off and he (really smartly I believe) is going to share his job search experiences via social media. Here is his initial post. read more »
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In this age of social networking, many of us have become lazy connectors and shy communicators. read more »
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Second part of a 6 part series attempting to 'decode digg'. Part 2 focuses on the importance of content. read more »
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Because budgets are limited, SMBs try to squeeze all they can out of every marketing dollar. So when you begin to mention things like "social media marketing" and social media optimization" the wall of defense immediately goes up and most often alon read more »
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With the appearance of several new niche social media sites is this the start of a new wave which will in turn lead to the decline of the larger more unfocused social media sites.

Will these "New wave niche social media sites" dominate the social read more »
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My definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose. However, I still think that the Drudge Report is an aesthetic masterpiece even though I also consider it ugly. Can good d read more »
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I talk about the basics of Information Environment Design, and kick of a series of video posts on the topic at Search Engine Journal. read more »
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Beyond being an online media cultist, I’m also a devout TV geek. So therefore I’m of course obsessed with Dexter, Showtime’s wonderful, whimsical, and occasionally haunting tale of a “good serial killer.” read more »
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The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, Rand Fishkin is curious - which types of social media platforms do you actually get the most direct read more »
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Great new keyword tool from Google. This will make my PPC keyword search experience much easier! read more »
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A clever cube that rates Internet marketing tactics according to their ROI, time to results, and persistency. Can also change values yourself, neato! read more »
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With the holidays fast approaching, it will be interesting to see what happens with online retail in this economy. Here's a look at what is expected to happen through the next few months, and what is being done to prepare. read more »
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Quality Gal writes about the 7 things we learned from Motrin Moms....

That the Power of Twitter and Social Media (and moms) is BIG deal!! read more »
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Wordtracker has a cool new tool out, here's how to apply some interesting keyword strategies. read more »
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Whether you are preparing for your first job or making a change with an established career, connecting with others in your field will not only help you get started, but be an enhancement for your career as you continue to grow. Check out These 50 so read more »
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Bruce states that “ranking is dead” since people can have different results even when using the same search query. Is ranking really dead? What do you think? read more »
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Here are five actionable tips to ramp up your Holiday promotional efforts ranging from e-commerce optimization, link building, local search, and pay per click marketing. read more »
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"i will be participating in the search for my successor, and i will continue as ceo until the board selects a new ceo. once a successor is named, i will return to my previous role as chief yahoo and continue to serve as a director on the board." read more »
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Karon Thackston digs into a thorny PPC issue- clicks cost you money and unqualified clickthroughs are a waste. Can you lower your PPC spend while increasing sales? That's the ultimate goal isn't it? Karon offers some strategies for better copy th read more »
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Brett Borders writes... social media has given us some amazing new channels for self expression. Common people are getting empowered and gaining an international audience by creating and sharing good stuff. read more »
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| Squareoak Social Media Blog | It’s incredible the deluge of junk and spam out there originating from hack SEO and SEM service providers. If you’re a business owner or a marketing director who’s new to search engine optimization and marketing it’s read more »
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“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. And I meant every word of it. There is a tendency to think experimentation and testing is optional. I fundamen read more »
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This post is sourced from my presentation at Pubcon on the Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk panel. Since it received such positive feedback and a lot of requests for sharing, I thought I'd do so in a more referenceab read more »
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