AussieRod

People want to have something they can talk about and share, something they can relate to, and something that inspires them and brings them hope. Emotional appeal is typically far more important than logical appeal. read more »
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I'd like to share a peek into our latest process flow for our online community platforms. I say 'latest' because we're constantly evolving the process with each iteration -- looking for ways to refine our practice, gain some efficiencies and improve read more »
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A few people might enjoy a trip down memory lane!

From the report "Seasoned Internet marketers know the search engines are only a very small tool when it comes to promoting a site. However, try telling that to my clients and the rest of the user read more »
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I really enjoyed this from Christine Churchill -- how all those "little" things easily overlooked can screw you up. Did someone shove a robots.txt block on your site? Did your domain expire? Those expired SSL certificates that freak you out! Mostly read more »
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One part of the Google guidelines say don't cloak for the googlebot -- yet another Google guideline takes Google News publishers through an explanation of how to cloak? read more »
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There's been debate over the past year or so about sites with registration systems allowing Google in but stopping others who must either have a free or paid registration. But that's cloaking! Well, Google eventually said they really prefer that use read more »
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Sometimes you hear an idea that just makes you slap your forward and scream, "Brilliant!"... read more »
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My comparison of how Netscape stacks up against Digg. Some good stats, page rank, and my personal views. read more »
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Ok, as someone who has not updated their blog since December(?), I should not be complaining about the lack of regularly updated SEO podcasts; but I will anyway.

What the heck! Can a girl get her regular fix of SEO news again? I need my regular read more »
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New tool to check rankings across multiple Google datacenters. read more »
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The video is about 8 minutes long, work safe, well presented and takes a look at global demographics and a changing world (and a growing online world!). Somewhat thought provoking. Reminds me to do the boring stuff like reviewing census data for pos read more »
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I hardly can find the time to read all that Danny (and Barry and Andy and Rand and all the other great SEOs and reporters) write about each day...

So, then, how then do they find the time to build tree houses? read more »
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I’ve recently had some clients ask me how to increase rankings on specific subpages when seeking to target long tail phrases. I’ve also been asked about reasons why pages get tossed in Google Hell (supplemental results). Often the answer to both of read more »
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Yes, another post about Sphinn. Indulge me, as we just had our 1,000 member join: MLuirette. Promise -- I won't count down 1500, 2000 and so on. Next benchmark will be user 5,000 :) read more »
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You probably heard last week about the ACCC* taking the Trading Post and Google to Court in Australia. While people might scoff at the suggestion that Google don’t adequately distinguish between organic and paid searches, there’s one thing to consid read more »
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If your web site is backed by a physical store front, you may want to do things a little differently on your site than you might if you were web-only. Here are a few ideas. I only rant a little.

(Finally! I have written a post about something oth read more »
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The common refrain in webmaster circles is that directories are dead and are not worth submitting to any more. But directories do offer a number of benefits and so should be considered an essential part of the marketing mix for any serious website. read more »
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Good, concise article containing progressive thought on web trends. Relates to hyperlocal search marketing, web use trends, etc. read more »
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To write a completely authoritative guide on the nuances of StumbleUpon would take a week! This post outlines the most important features to understand as a beginner. read more »
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SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifyin read more »
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Looks like Google is finally testing mobile AdSense ads. Sweet! read more »
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I have searched the internet and could find nothing quite so sphinn-worthy as a blog post about my cats. read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.