BigOakTopher

A theme has quite a few things it has to take care of, and a lot of themes out there don't take care of all of these. This is a checklist that should help you prevent getting into trouble when you start using a new theme. read more »
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While the funny image makes for some great link bait, the message below is the heart of the issue. I would hate to see this post only get looked at, and not read. read more »
9 Comments     
Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn’t seem to dig your site as deep as you want it to.

The remedies to this may vary but here are some read more »
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This month's SEO comic focuses on the touchy subject of overseas outsourcing. read more »
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The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward read more »
8 Comments     
A good and fair article on why big brands downplay SEO dealing with everything from brand politics to the sites technology. It seems that the bigger you get the harder it gets to do good SEO. What do you think? read more »
18 Comments     
SEO companies are at the front lines when it comes to educating customers and potential customers about what is important when looking at web statistics. I guess I’ve hit my breaking point when asked about Alexa rankings. read more »
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I love the label black hat and white hat. It reminds me of those dusty old serial cowboy movies where the villain always wore a black hat. Of course very few of us in the SEO business are only white or black hat and I believe most SEOs are wearing a read more »
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Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to read more »
4 Comments     
A humorous distraction, this article details some of the backlink logic or illogic of Yahoo Search. An interesting Google search result is also shown. read more »
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My name is Loren Baker and I’m a link builder. I admit it, I’m a link building SEO and I’ve been building links for clients for 10 years. I’m also the owner and editor of Search Engine Journal and I’ve decided to be a bit more transparent about my l read more »
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Matt Cutts' legion of SEO followers are satirized in this "upfront and intelligent comic" about the SEO industry. Many SEOs do find themselves harping on what Google engineer Matt Cutts has to say, but hopefully no one becomes quite as obsessed as t read more »
4 Comments     
An extensive post I just made about the Google Sitelinks (what are, how to get them), where I tried to be as accurate as possible with my findings. It includes Do's and Dont's sections, a FAQ and a resume of Vanessa Fox's post. read more »
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The changes to the language in the Google Reconsideration Request that were discussed on SEO Scoop back on December 3rd and on Smackdown again on the 18th, have finally gone through.

Kudos Matt Cutts! :) read more »
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This is our second attempt at creating an SEO Comic for the imaginary staff at Ranked Hard. We think we have set the bar fairly high with this comic. Fantastic art and creative writing. This month's comic explores the arcane methods that many SEO co read more »
3 Comments     
Donna, I admire you. You sure do have some stamina, the way you've had them Louisiana lips of yours puckered so firmly to Google's evil ass this long.

They're in the wrong to make you (or anyone else for that matter) jump through hoops like that. read more »
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One of the most recent Google theories floating through the forums is the "position six penalty." The signs of being hit by a "position six penalty" is when you see your number one or two rankings shift downwards to position number six in Google. Ma read more »
22 Comments     
I hate beating a dead horse, but I think it's all in our best interest to try to understand where are the lines that have been drawn when it comes to purchasing links. I reference comments from Matt about paying for a Yahoo Directory listings to sho read more »
18 Comments     
Chris Winfield of 10e20 with 10 simple steps... It's no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your read more »
11 Comments     
If you quantify over the entire Internet, Google does a very good job. So let's give them their props before we look at how they can improve. Despite their great successes, there are some places where Google could really improve. Here's a list of se read more »
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SEO Humor in the form of an online comic strip. This comic will be about the trials and tribulations of the mythical staff of Ranked Hard, a growing SEO company. There will certainly be parallels to the real SEO company we run, Big Oak, but we won’t read more »
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I have started experimenting with trying to get our client's images in the search engine results and here are my thoughts so far. Has anyone else had success or failure with trying to use images to drive search engine traffic? read more »
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We mustn't neglect the small local business owners who are trying to show up in the search results against larger national companies. The best way for local companies to show up is through the local search results. This tactic will help these compan read more »
6 Comments     
Rand Fishkin disusses the need for paid links, even for people that are trying to stay on the straight and narrow. See some web sites that rank well with paid links and get some tips on how to buy some good links while dodging Matt Cutts. read more »
6 Comments     
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