BobGenerale

Avatar Posted By: hugoguzman 23 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
It's fairly self-explanatory: If you had to sum up SEO to a newbie in once sentence, what would you say? read more »
2 Comments     
Avatar Went Hot: August 11, 2008 - 7:34 am
Posted By: NickWilsdon 26 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Link Building
Tom Critchlow gives us another clever and ethical linkbuilding technique. The basic principle is to find link leads by searching for pages or sites which used to offer a service and no longer do. read more »
5 Comments     
Avatar Posted By: dancristo 44 days ago
Topic Type: News Story (Jump to http://www.dancristo.com)
Category: Other Social Media
Google Knols is a combination of Wikipedia and Blogging. It encourages authoritative, collaborative content building while embracing comments, ratings and reviews. Is Knols the new Wikipedia? What's the different between the two, and how can we opti read more »
Discuss     
Avatar Posted By: hugoguzman 50 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google
Kevin offers up some interesting insights based on some preliminary testing of Google's social search UI. read more »
3 Comments     
Avatar Went Hot: July 9, 2008 - 7:27 am
Posted By: hugoguzman 60 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of ma read more »
12 Comments     
Avatar Went Hot: July 7, 2008 - 10:36 am
Posted By: hugoguzman 63 days ago
Topic Type: News Story (Jump to http://appft1.uspto.gov)
Category: Google
A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements read more »
5 Comments     
Avatar Posted By: hugoguzman 95 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Though some folks already know this, it's good to rehash the true reason why .edu and/or .gov links tend to be more valuable then run of the mill .com links. read more »
Discuss     
Avatar Went Hot: June 4, 2008 - 3:52 am
Posted By: hugoguzman 95 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Web Analytics
Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
8 Comments     
Avatar Went Hot: May 27, 2008 - 11:13 am
Posted By: DavidWallace 102 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Ann Smarty asks the question, "I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?" Ann examines ways to explore the site’s backlinks using link: operator in Yahoo." read more »
7 Comments     
Avatar Posted By: hugoguzman 106 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google SEO
Mr. Cutts, if you’re out there and you’re reading this, please chime in. I need a definitive answer before I post my annual faux Miami Dolphins column in 2009. read more »
11 Comments     
Avatar Posted By: sodapopseo 110 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
An industry peer and acquaintance of mine, Glen Allsopp, recently published a blog post describing how he helped a client go from virtually zero social media visitors to well over 500,000 in just one month. read more »
Discuss     
Avatar Posted By: hugoguzman 115 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
An interesting perspective on the value (or lack thereof) of a paid link as well as an interesting approach to securing natural one-way links by leveraging old school sales techniques. read more »
Discuss     
Avatar Posted By: sodapopseo 117 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
After having countless conversations about my “previous life” as a sales rep, I figured it was time to ask everyone else in the SEO community about what they did before they stumbled upon search engine optimization. read more »
3 Comments     
Avatar Posted By: hugoguzman 122 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
I was having a discussion with one of our senior account managers, Diana DiGuido, on good advice for someone looking to procure SEO services. For sake of brevity, I just shot off a couple of one-liners that she could reference, and here’s what I cam read more »
1 Comment     
Avatar Went Hot: May 7, 2008 - 11:21 am
Posted By: hugoguzman 123 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
My colleagues and I have a running joke that we all strive towards getting a point where the client does the link building for us. read more »
6 Comments     
Avatar Posted By: hugoguzman 130 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Recently, Bob approached me with a novel approach to bartering with webmasters and content owners for the sites he targets:

Bartering an inbound link in exchange for a list of link-building targets. read more »
2 Comments     
Avatar Posted By: WebheadInteractive 162 days ago
Topic Type: News Story (Jump to http://www.linkbuildingbestpractices.com)
Category: Link Building
So sometimes us SEOs like to have fun and explain what we do in a fun way (because, hey, SEO is FUN!) so I found this video about link building on You Tube yesterday and sent it to my good friend Arnie at Vertical Measures. He liked it so much, he p read more »
2 Comments     

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