CathyR

Mike Blumenthal published a fascinating interview/case study into how one personal injury lawyer in LA got himself banned while the competition continues to spam. As usual, Google is unresponsive on the whole (Maps guide Jen is the tiny exception). read more »
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David scores Matt's first post-Marchex interview where he questions Matt about search, photography, life, and his future plans.

See Matt McGee in Portland at the next SEMpdx Hot Seat event 5/20: http://www.sempdx.org/Events/?launch_pg=EventPag read more »
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Celebrating a small business owner who "gets" the importance of online marketing. read more »
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Lisa Barone had a great interview with Vanessa Fox. (Surprised it wasn't sphunn already!) Learn what Vanessa is currently up to, as well as her thoughts on "PageRank Sculpting" and more! read more »
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In another case of major mapspam (discovered first by Imnotadoctor), a SMB-local internet market firm, Big Local, has captured many of the top positions in the Google Maps "onebox" for the category "internet consulting." Below are some examples from read more »
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This is a great article about career moves and getting a solid start in the SEM arena. Anyone new to SEM or that has gone through/considered a career move should read this post in its entirety. read more »
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Any links a person can pursue and obtain just because that person has certain defining personal characteristics should not be able to positively affect search rank. That in essence, such links are irrelevant to the site and products being sold and a read more »
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Kristen M. invited me to write about being a Social Media Dad on her "Social Media Mom" blog. In the article, I wonder how young is too young for a child to start blogging....would love to hear your thoughts! read more »
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Danny Sullivan writes, "At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason h read more »
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David Mihm shares "the ten most essential strategies that I have found to be effective for maximizing my clients’ online presence since 2004." He covers the whole range of online marketing options in short, digestable chunks. Great stuff! read more »
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An thoughtful response by Ahmed of iBegin to the recent Yahoo Affiliate Mapspam reports asking:

•What is mapspam?
•What is a reasonable approach to to the varying forms of it?
•How do we respond to it?.
•What are the technical and human limits read more »
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An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
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Search Engine Land - There is a cautionary tale for Yahoo, Google or any company that allows user generated content in their local product. These affiliate spammers are deceptively providing a "service" that is unneeded and unwanted. Whatever they a read more »
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Blumenthal's update on Google's plan to address their Local Business Center categorization issues which have affected small businesses since LBC's inception. read more »
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Inspired by legendary basketball coach John Wooden, the SEO Success Pyramid is a guide to SEO success for everyone who's new to SEO and online marketing. Includes a free download of a printable graphic. I'd love any feedback! read more »
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Many of you have had your entire portfolio of clients blown up because you relied on several core link building tactics that were doomed to fail. Your job now should not be to blame Google for your situation, but to recognize what matters now, what read more »
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All in all, the Purple Cow is a good read and if you do get it, enjoy the ideas and remember to put them into practice. A book like this waxes poetic on marketing ideologies but it’s useless if you don’t take that big step to create a Purple Cow. read more »
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Eric Ward: "...research of a well thought out link building campaign gives me a rush. The execution is fun too, because this is when the links actually start to appear, but the execution is really just the residue of the process, just like a diamond read more »
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Here we go again... The Associated Press (AP) is suing news aggregation site Moreover and parent company VeriSign, claiming copyright infringement for, among other things, linking to the AP news without permission (here's the complaint in PDF format read more »
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Why it's advantageous for smaller businesses to focus on SEO instead of PPC. Some great quotes in there from one of our own, Chris Winfield. read more »
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Sometimes the answer to a link building problem is to accept the reality of the market you are in, and cut your losses. Sometimes the answer is spend an incremental amount to try a vertical approach. Either way, the key as always is to recognize you read more »
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Local SEO expert Matt McGee provides a great look at what REALLY goes into local SEO & what makes it so difficult in many cases. read more »
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Did you know that some of the biggest sites are using your business data to rank well while simultaneously preventing you from ranking with a "nofollow" tag? read more »
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Mike Blumenthal describes how Yahoo! Local allows MapSpam, that violates TOS, is lucrative, easy to do, possibly violates the spirit of laws in 22 states, and doesn't seem to have a method to prevent it's widespread use. This is just the latest of read more »
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From the page, "I thought it might make a fun post to make a list of some of the ones that made me scratch my head a little, and wonder why Google might be interested in things like a waterproof cellular telephone case, or a medical instrument that read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008