CavanMoon

Rishil shares a practical guide to link building strategies that small businesses have access to but tend to over look. read more »
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What if you didn’t move the page and simply deleted it and don’t have a page that carries the same information as the old one? Or what if the page never existed in the first place and the broken link was simply to result of someone else’s error duri read more »
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Danny says, "About two seconds after Google Trends For Websites came out, people started noticing that one company's websites oddly had no data available -- Google's own. Google will tell you all about the traffic to competitors like Yahoo and Micro read more »
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"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
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Google offers a wide variety of products aimed at small business owners, and many of them are free — or very low-cost. But does that make these products and services a good idea? I’ve written before about Google products a small business should use. read more »
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Last week I attended my first search conference. I gleaned a lot of valuable info and met many interesting people. Throughout the conference I compiled a mental checklist for my next conference. My hope is that my experience and the corresponding ch read more »
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Matt McGee writes, "Despite what you may have read elsewhere, last week’s SMX Advanced conference in Seattle was not a black-hat spamfest. It was one of the most educational conferences I’ve been to, and a big improvement over the original SMX Advan read more »
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Where can you earn the most money in search marketing? Reilly O'Donnell analyzes data from Indeed to show you the top cities to earn big salaries as a search marketer. read more »
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Excellent explanation of Impression Share and its relationship to online market penetration. read more »
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One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free". SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. read more »
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Jonathan Hochman writes, "Success in search marketing campaigns often depends on the nitty-gritty details of execution. That is why I have spent a lot time investigating different tools that help automate our work flow and promote teamwork. One of m read more »
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Best posts all month is a cool idea! read more »
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An thoughtful response by Ahmed of iBegin to the recent Yahoo Affiliate Mapspam reports asking:

•What is mapspam?
•What is a reasonable approach to to the varying forms of it?
•How do we respond to it?.
•What are the technical and human limits read more »
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Last week we wrote how Yahoo Local was full of affiliate spam, this week we take a look at the state of Google Maps now that they have allowed user edits. It is a little disconcerting to see how fast local results can get messed up. read more »
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An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
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Search Engine Land - There is a cautionary tale for Yahoo, Google or any company that allows user generated content in their local product. These affiliate spammers are deceptively providing a "service" that is unneeded and unwanted. Whatever they a read more »
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"Due to Yahoo’s open edit policy, Yahoo Local appears to be systematically sprinkled with affiliate spam. Primarily involving large hotel chains, you can see the ease with which an affiliate can replace direct links in Yahoo with an affiliate link i read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008