CustardMite

Avatar Posted By: Disco-Stu 186 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
With PPC, unless you’ve tapped into niche long-tail keywords your search ads compete with 20 other links per search result page (organic and paid ads) - or even more if you count Google Maps or Google Shopping results. read more »
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Avatar Posted By: DavidWallace 227 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Loren Baker writes, "Is the end of Yahoo Search Marketing near? Yahoo has announced that they are running limited tests of AdWords sponsored search ads (or Google AdSense for Search, which are AdWords served in the search results of non-Google searc read more »
1 Comment     
Avatar Posted By: CustardMite 233 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
An interesting list of ten things that Google could do to make Adwords better, with very little effort on their part... read more »
1 Comment     
Avatar Posted By: NickWilsdon 236 days ago
Topic Type: News Story (Jump to http://ciarannorris.co.uk)
Category: Google AdWords
Has Google reached a plateau with PPC? Ciaran certainly thinks so and his inside source suggests the Big G may soon be moving to a CPM model to please the wolves in Wall Street. read more »
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Avatar Posted By: PixelHandler 240 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Just wondering if the decline in paid clicks from Google will affect AdWords bid pricing for keywords. It seems like the pricing for keywords/clicks has been inflated for some time now. Less ads flowing for AdSense users may mean less competition fo read more »
2 Comments     
Avatar Posted By: semanjoe 241 days ago
Topic Type: News Story (Jump to http://www.theregister.co.uk)
Category: Google AdWords
"Google's ad system is a riddle wrapped in a mystery inside an enigma. That's how Google likes it. If you can't see inside Google's ad system, Google has the power to make more money. When the company says it's richer than ever before, it may be tel read more »
1 Comment     
Avatar Posted By: tinfish 247 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
Google are currently beta-testing a new service, called ‘Automatic Matching’. The premise is simple – if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be succ read more »
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Avatar Posted By: tinfish 318 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
PPC agency professional Steve Baker sets our friend Gene Marks straight on a few things when to comes to adwords and small businesses. read more »
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Avatar Posted By: tinfish 324 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
An interesting take on Stuart Small's 80:20 comment on Google results click through rates. Steve Baker explores the fundamental flaws in the argument and explains why in reality PPC ads receive more than 20% of all possible clicks. read more »
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Avatar Posted By: tinfish 352 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? Giving people nice presents, and getting socks in return?

If your online business sells the sort of things people buy at Christmas, and you have a PPC ca read more »
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Avatar Posted By: tinfish 354 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
Some good informative info here on common adwords questions, useful for beginners and more advanced ppc pros alike. read more »
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Avatar Went Hot: November 26, 2007 - 3:54 am
Posted By: Wiep 363 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEM Industry
Use these five questions during a phone screening to spot those few good ones in the big bowl of candidates and to save you from wasting your time. read more »
4 Comments     
Avatar Posted By: CustardMite 366 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
There are many myths and untruths around the place regarding Adwords, and how it works.

This blog dispels some of them, in an easy to understand and informative way. read more »
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Avatar Posted By: peden202 394 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: SEO
Article asking why should we use an agency for our SEO. Why don't we just get our in-house web-development team to learn SEO? read more »
3 Comments     
Avatar Went Hot: October 24, 2007 - 8:23 am
Posted By: kevgibbo 397 days ago
Topic Type: News Story (Jump to http://adwords.blogspot.com)
Category: Google AdWords
The Inside AdWords blog announces the launch of a new keyword analysis page to diagnose your keywords quality score. read more »
2 Comments     
Avatar Posted By: CustardMite 402 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
This is a follow-up to Steve Baker's earlier post, which explained how to identify the most profitable amount to bid for your keyword. Here, he identifies a situation where this doesn't work, and what to do about it. read more »
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Avatar Posted By: tinfish 431 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
Got a small PPC budget and a horrendously long list of target keywords? Do not fear as Steve Baker has the answer. read more »
1 Comment     
Avatar Posted By: CustardMite 450 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
An interesting article, discussing whether the content network and search network should be put into the same campaign or separate ones. Well worth a read... read more »
1 Comment     
Avatar Posted By: tinfish 459 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
An interesting & indepth article explaing why being top of the PPC ads is very rarely the best place to be. Complete with practical examples and mathematic theory on how to find your PPC advert's 'Sweet Spot'. read more »
1 Comment     
Avatar Went Hot: July 23, 2007 - 6:41 am
Posted By: Lyndon 489 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
Advertising on Google's Paid Search results - Adwords - is a minefield. There are a lot of perils and pitfalls, and one mistake could potentially cost you a lot of money. read more »
4 Comments     

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