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Effective 9/1/2008, John Andrews will be working for Google. He explains why in his post. read more »
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Did you notice those guys with the "Greedy, Link Sellers, Drunks, SEM SEOs" signs outside of the conference center at SES San Jose? :>> [PHOTO] read more »
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Siva Vaidhyanathan, an academic, in an hour-long video discussion on Google. What does Google do with all that info about you? How does Google structure our perception of the web? Net neutrality.

Aimed at a general audience (not search marketer read more »
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Good perspective here. They say: "The fact is, it's incredibly hard to make money as a Web 2.0 startup aimed at consumers" and then point to Facebook, Twitter, and Ning, all of which are successes but which have fumbled in the revenue department.
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The question remains: is Yahoo dropping Search Marketing altogether? Forum members say they can still log in and see their reports, but that makes sense for the time being. Maybe, instead, they are dissolving the program and focusing more on Google read more »
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Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, read more »
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Jon Mendez takes Toyota to task: "Ads set expectations. Landing pages need to meet or exceed them - no matter what. So it’s not the silly ads that hurt this campaign, it is the landing page." read more »
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There are a lot of companies doing a lot of bad things, and pretending that they aren't. They won't be for much longer. read more »
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eBay has introduced new guidelines that from the 31st March 2008 ban the sale of any Digital Products from normal listings that can be downloaded right away, they must now be advertised under the Classified Ad format. read more »
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PRO: Every time Google ads a cool new service, like Gmail or Picasa, you've got instant access to it in your brain.

CON: Google is famous for its "silent update" system, which occasionally results in pretty buggy services. Imagine what it will be read more »
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A new patent application on near duplicate content from Google explores using a combination of document similarity techniques to keep searchers from finding redundant content in search results. read more »
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Google has been getting tighter with their control of their ads, fighting arbitrage with the following changes: read more »
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One of the Nature blogs on duplicates, plagiarism, and republishing in academia. Has implications for the search marketer. Mentions some new methods for detecting copies, including eTBLAST, "a strange but seemingly effective hybrid of alignment se read more »
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Yahoo has announced that later this month, it will launch a new feature for its paid search product: "Blocked Domains". This will allow advertisers to exclude search traffic from any domain in the Yahoo search network. Google offers this for ads i read more »
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A Google patent granted this week, and filed in 2000, describes a reranking process for semantically meaningful phrases appearing in search queries.

This isn't the phrase-based indexing that some have blamed a -950 penalty for, nor the Infoseek read more »
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