DarrenAtkinson

Method for implementing website telephone call conversion tracking in your analytics program. Cheap and easy to implement with good results achievable. read more »
Discuss     
If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I co read more »
6 Comments     
Ann Smarty writes, "In my previous post on the topic I summarized the theories behind Google Sitelinks. Now I would like to look into and also to ask for your experience on what’s the real benefit from them. Many webmasters are eager to get them but read more »
3 Comments     
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today's in-depth look, The Ultimate Guide to read more »
Discuss     
If only people would learn from this. Tad gives real examples of why your content won't make it on social media sites; worth your time to read. read more »
13 Comments     
Unless you have a well known brand and/or established social relationships with thought leaders it is hard to get lasting quality links for less than a few hundred dollars each. And there are only a few Google approved paid link sources that you can read more »
4 Comments     
Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad. read more »
5 Comments     
"When launching the business in 2005, we looked at our competitors and realized that, for the most part, they had built attractive web destinations. However, almost all our competitors had static sites that lacked the ability to connect with custome read more »
5 Comments     
Just had a meeting with a client who is paying $350 an hour for their SEO consultant for 2000 hours a year. Yep, that is close to 700k per year.

And what an SEO consultant, a truly forward thinking kind of consultant! read more »
19 Comments     
I hate beating a dead horse, but I think it's all in our best interest to try to understand where are the lines that have been drawn when it comes to purchasing links. I reference comments from Matt about paying for a Yahoo Directory listings to sho read more »
18 Comments     
Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it’s time for a link audit.

So much time is spent being myopic over link building and external links that people often f read more »
2 Comments     
Lots of companies will happily accept link building opportunities for just about any crappy website, because they only see the quick, short buck. For this group of companies, I’ll be diving into the art of getting links for crappy websites today. read more »
9 Comments     
For those of you that are unaware of Google’s recent crackdown on sites trading links, the whole saga has now been going on for some time and if you’ve missed things you’ve missing out on a lot of fun. read more »
2 Comments     
Sitelinks aren't universal, nor are they applied in a perfectly rational fashion. There are so many outliers and oddities that pegging down the specific reason for their existence (or lack thereof) is a challenge. Let's walk through a few examples t read more »
2 Comments     
Great article by Aaron Wall published on Search Engine Land about buying top organic listings... read more »
7 Comments     
Some sensible information from Eric Ward about five of the many ways link builders hurt themselves. read more »
6 Comments     
The wait for the Google phone is over ... sort of read more »
1 Comment     
It's called "What The Customer Actually Wanted" and is both hysterical and dead-on accurate in so many ways. :-) read more »
15 Comments     
Stoney had a piece over at Search Engine Land that was a fun little (near) rant that could help save more than a few people some hair loss.

SNIPPET - I often feel sorry for small businesses. I do. Too often they don't have the funds, time or res read more »
20 Comments     
Jill Whalen shares how she charges her clients. read more »
5 Comments     
from the page "My marketing knowledge was expensive to acquire, but everything else was good enough to compete for cheap or free (at least in that market at this moment in time)."

Aaron Wall is so good, he manages to extract maximum information f read more »
11 Comments     
Submitting to directories is still a solid, basic foundational linking tactic that offers you a way to get started using reputable companies to secure links from. Will it net you tons of PageRank, traffic or glory within the search results? Of cours read more »
1 Comment     
Take a gander at some unfortunate logo choices that Miel Van Opstal has posted on his marketing blog, or maybe in a case or two they hit the nail on the head. Have you run across any odd logo choices? This one is good for a little Monday morning hum read more »
10 Comments     
A funny take on Google Sitelinks, and how Google need someone to look after theirs! read more »
1 Comment     
Darren on PageRank, Text Link Buying and has official confirmation that previous penalties were paid link detection gone wrong. read more »
5 Comments     
Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.