DavidZHawk

Avatar Posted By: DavidZHawk 68 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google Other
Google's political action committee (PAC) has donated almost $200,000 over the last three years to prominent national politicians.

This article looks at whether past donations might indicate who (if anyone) Google might contribute to in the 2008 read more »
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Avatar Posted By: AndreyMilyan 124 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google Other
The revenue rationale behind Quality Score is that users will click on fewer ads over time if the ads that are being served are not relevant. This theory, however, is based on the assumption that ‘low quality’ ads can be replaced with ‘high quality’ read more »
1 Comment     
Avatar Posted By: rodonnell 130 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Paid Search
"I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these read more »
1 Comment     
Avatar Posted By: yourseomentor 159 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Search Marketing
David Rodnitzky continues his thoughts on his seven habits of effective SEM. He asks, "I sometimes wonder whether keyword selection still deserves to be a top seven SEM technique, since the search engines continue to ramp up their broad matching tec read more »
1 Comment     
Avatar Went Hot: May 20, 2008 - 6:36 am
Posted By: DaveDavis 188 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Other Online Marketing
As with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new one read more »
2 Comments     
Avatar Posted By: DavidZHawk 191 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: SEM
Why do we have to wait in long lines or drive behind slow drivers? In an ideal world, we could apply Google's paid search algorithms to everyday life and create efficient models to reduce time-wasting activities! read more »
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Avatar Went Hot: May 9, 2008 - 10:02 pm
Posted By: UtahSEOpro 198 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Search Marketing
As I see it, there are four considerations that factor into your choice of search engines - quantity, quality, ROI, and audience. Let’s look at each of these individually: read more »
2 Comments     
Avatar Posted By: DavidZHawk 222 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: SEM
I thought this would be useful to people - how to choose an SEM consultant or agency. There are a lot of potential pitfalls when looking for SEM help - here are 12 tips so that you don't get burned! read more »
1 Comment     
Avatar Posted By: RealitySEO 243 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Microsoft adCenter
This story is too funny and probably exactly what I'd suggest to Microhoo on most of their search products where they compete directly with Google. Copy Google - best advice I can imagine. read more »
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Avatar Posted By: LukeyJ 306 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Search Marketing
The 7 Habits of Highly Successful Search Marketing Campaigns explained in brief, good points, very informative. read more »
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Avatar Posted By: DavidZHawk 313 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: SEM Industry
Stock options suck. Here are seven reasons why it's almost impossible to get rich off stock options. read more »
1 Comment     
Avatar Went Hot: January 10, 2008 - 10:30 am
Posted By: shimsand 317 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google AdWords
You can gain an unfair advantage over the competition with these four simple steps. Includes the custom 404 redirect. read more »
4 Comments     
Avatar Went Hot: December 11, 2007 - 7:32 pm
Posted By: hotwheel 348 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Paid Search
Solid tips for helping you select a bid management tool to manage your cross-site PPC campaigns. read more »
2 Comments     
Avatar Posted By: DavidZHawk 429 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: Google AdWords
Haven't seen much written on this. Google explicitly mentioned in their latest quality score announcement that comparison shopping engines were "bad" sites. Considering this is a huge portion of Google's AdWords revenue, and that Google has Google B read more »
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Avatar Posted By: DavidZHawk 438 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: Networking
If anyone gets an invite to this "social network", please avoid it at all costs. It is basically a virus that infects your email and sends invites to anyone in your contact list.

If this has already happened to you, then join me in complaining to read more »
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Avatar Posted By: DavidZHawk 442 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: Web Analytics
Omniture acquired Offermatica this morning. Is this two dinosaurs merging before the impending ice age, or some sort of brilliant Google-inspired acquisition strategy? Discuss. read more »
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Avatar Posted By: DavidZHawk 444 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: Google Other
I spent about $300 testing out Audio Ads (after the $400 credit). While I don't think it was worth it for me, I do think there is a huge opportunity for more radio-savvy advertisers. read more »
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Avatar Posted By: DavidZHawk 449 days ago
Topic Type: News Story (Jump to http://www.blogation.net)
Category: SEM
I got angry at the bad service at a hotel and I turned it into a general commentary on how search engine marketers need to fight back against bad business decisions rather than stick their heads in the sand! read more »
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Avatar Posted By: Jeremy 467 days ago
Topic Type: News Story (Jump to http://blogation.blogspot.com)
Category: Paid Search
1. Poker is not about "luck" but it is about statistics.
2. Never get emotional.
3. Study your competitors.

The truth is, none of these principles are that secret or complicated, but the other truth is that most people that play poker either do read more »
3 Comments     

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