Doubleohd

I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
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Find out whats hot and whats not with these killer market trend tools. read more »
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From the page: "The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web."

I suspect this number will increase substantially each year for so read more »
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Remember boys and girls..”content is king.” Just because the page was promoted through social media doesn’t mean it it doesn’t convert. Conversions happen. Conversations at the least will happen, and you’ll hear what people really think of you. read more »
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Investigating Sphinn proved to be a telling exercise for me. At least, I think so. This article shares some of the data I pulled and the concerns that emerged from having done that research. Hopefully worth a view for anyone caring about the long read more »
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At it's best, Social Media is a celebration of the best content there is. Peer reviewed for accuracy, entertainment and usefulness. The cream rises to the top, as they say. At it's worst, Social media could be a collection of self-congratulatory con read more »
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O.K. I am going to pick on The Times because it is funny. Today they published an article entitled Searching to get to the top of Google.

Most of the article is O.K. and it is nice to see SEO getting mentioned in a major newspaper, however some o read more »
6 Comments     
Google quietly changed their terms and conditions yesterday to allow advertisers to start using competing brand names to bring in the UK. This article explains while the change is significant, it doesn't really matter to the end-goal. This brings i read more »
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Eric Schmidt of Google says they are prioritizing revenue generation for YouTube this year. He admits they still haven’t figured out how to make money from Youtube, which Google acquired for $1.65 billion. read more »
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How much longer will we put up with Jason's blatant flamebait and promotion? How much longer are we really going to let someone pretty much irrelevant to the industry to speak about topics he not only knows little about, but dislikes?
Say it with m read more »
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Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. read more »
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"The era of being number one is Google has left. The age of Conversion rates, qualified traffic, and site wide analytics has descended upon you." read more »
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If you've been on twitter today, you would have seen a lot of people voicing their disgust at Jason Calacanis' words during todays keynote. In particular, Rand Fishkin twittered that he left in disgust. And it was bugging me that I couldn't find out read more »
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The Cre8Green directory will open on Earth Day, April 22nd, and will close to new entries at the end of Cre8Green Week. Accepted sites must be something that will fit with the spirit of Earth Day. read more »
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Bogdan comments :"I have recently heard news about StumbleUpon banning several accounts because the users submitted comercial content. Here is the message these unfortunate stumblers usually received"

Regrettably, your account privileges have bee read more »
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Loving the ride on the Twitter bandwagon? Here's a few light-hearted excuses to get off. read more »
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Does google bowling exist?
Do you get penalized for getting 1000's of links you never looked for or asked for?
Can someone really hurt you by linking you to 1000's of bad neighborhoods?
This guy needs help, and he needs it quick. read more »
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Outside of linkbait, whose value can be measured by analogy to the link-buying market, there are no standar read more »
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No... I am not going to repeat the same old stories of Google Analytics and your ROI. This is just much simpler analysis using excel sheets and common logic. Of course you require to collect some data to start with. A detailed step by step approach read more »
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One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free". SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. read more »
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The producer of "Break a Leg", a popular YouTube video that garnered 2-million views, recently got a check for $1,600. A little math reveals a CPM of $0.80, and a little more math reveals that Google probably grossed about $2,133, of which it kept a read more »
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Over the last few days I’ve noticed a couple of what I believe to be spam submissions to Sphinn with links to topgear.com, the official website of the BBC TV show fronted by Jeremy Clarkson. read more »
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"I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on.

Well, hell yes. Thanks for noticing!" read more »
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Every day, social media consultants pull off very successful social marketing campaigns for clients as well as for their own sites. But often when those less experienced with this fairly new type of marketing try and pull off similar feats, they end read more »
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Now that you’ve forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts ‘Spheres of In read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008