Eavesy

David Eaves from SEOCO outlines the history of Search Spam. Concentrating on the period between 2001 and 200. read more »
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This WordPress SEO plugin solution is an all in one plugin that seemingly surpasses all other allround WordPress plugins. read more »
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Micheal Martinez debunks the "Google only passes the first anchor text" debate. Discuss... read more »
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In link building, sometimes marketers lose their focus or get over aggressive, and spend too much time contacting every single site within their niche, hoping to get a link or a buzz generating blog post about their product or service. Sometimes it’ read more »
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With the now fully accepted quality score mechanism implemented in all major PPC platforms (and soon to be MSN too), click through rate (CTR) is even more important now than it ever was. Broad match and advanced matching options allow your products read more »
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Just look at this guy's Wikipedia page. "Please do not add inappropriate external links to Wikipedia, as you did to Search engine optimization. Wikipedia is not a collection of links, nor should it be used for advertising or promotion. Inappropriate read more »
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Here’s a perfect example of how to shoot yourself in the foot on Digg read more »
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Looks like Google's testing out different cached page formats as some versions show up without the cached date. read more »
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Reciprocal linking is one of the most disputable SEO questions. The problem is that it is two-fold in nature. First, reciprocal links are natural being the essence of the Internet like linking overall. (So undoubtedly, we can’t do without them.) Sec read more »
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An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customer read more »
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Danny updates the earlier story about YouTube data/Viacom/etc. with news that the data in question may not be as detailed as previously thought. read more »
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Many companies are getting into social media these days that you would not expect. At first I thought I had heard it all when I found out about a blender company using social media, then I heard about a dog food company using social media, and just read more »
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Is Plurk really a player in the big game with the likes of MySpace, Facebook and Twitter? Who are these Plurkers and should you bother with yet another social profile? read more »
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Today I was contacted by the CEO at StatCounter, who addressed some concerns I had with his product...... read more »
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Lisa Barone writes:

[Looks around, makes sure it's safe to reveal secret squirrel SEO information.]

Okay, kids, it's July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embar read more »
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So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
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A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages read more »
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While search engine optimized press releases haven’t been around as long as some older SEO techniques, they are still incredibly beneficial to an SEO campaign. Most of my clients are reluctant to use their press releases and often wonder why they ev read more »
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The retractions are never as much fun as the original..

The important part is that you do not treat the Googlebots any different than other users from that region. So if your site blocks users in the region where the Googlebot comes from (based o read more »
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Hey Matt - The Small Business Success stories you've presented have been awesome so far! A big take-away for me is how powerful a good (I stress "good") blog can be for your small business. Keep up the good work! read more »
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A good post detailing 10 alternative social media sites to Digg that can drive traffic and links.

Very appropriate too given that Digg can be very tempermental. read more »
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Ann Smarty has put together a short all-in-one guide to summarize what we know about SEO for URLs. read more »
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Danny Sullivan writes, "You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterd read more »
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Google will have to turn over every record of every video watched by YouTube users, including users' names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday. read more »
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URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes daily all over the place as if URLs wouldn’ read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008