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SEL - Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert and he has persistently filed with the Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Op read more »
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Hi Sphinners. My post is about bounce rate, could all you gurus, pundits and veterans please pull in for a mo and bring your experience to the table? I wouldn't mind a thorough discussion to bring light to this topic. read more »
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Wall Street Journal predicts release of free Google web usage stats product, set to rival Hitwise and Comscore. Where is this product I ask? Emily Steel please respond. read more »
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Sharad Verma of Yahoo Search said, "'ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but e read more »
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Rand pits Cuil against today's leading search engines to determine which, overall, is the best. The results weren't as predictable as he'd thought they would be. read more »
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A beautifully written post by Sandy, detailing the why, when and how of using humour in writing.

Humour is one of those rare things that has global appeal. While it is true that humour does differ from nation to nation (think dry British humour read more »
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Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months partici read more »
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Methods for creating brand awareness through online communities; the only cost, is your time. There are two specific ways mentioned in the post. read more »
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It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social medi read more »
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Gab Goldenberg releases a brilliant Wordpress Plugin to maximize the effect of your internal anchor text.

"So: You can rank like Wikipedia, without being Wikipedia. Ok, that’s maybe a slight exaggeration, but the tool should help you improve your read more »
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Andrew Shotland's fabulous post detailing an immensely scalable way to evaluate your best keywords based on analytics data. A must-read for Keyword Researchers. read more »
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Really, who still screws up their robots.txt file? Search marketers and others have been banging this drum so long, you’d think it doesn’t need to be said anymore. Well, well, well … have a look at what I found last week on Yahoo Answers. read more »
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"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
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For many years, Google has influenced the lives of their loyal patrons. That patronage, however, may have detrimental consequences in the long run, as privacy grows more threatened by the day. Will the end be true to Tim Berners Lee, and Google's cu read more »
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There is a variety of problems with social media. I have identified the 7 mistakes that really make you look like a rookie that just learned about the Internet thingy. Don’t worry if you are making some of these mistakes, you are not alone. read more »
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Many people believe that their results drop in rankings because Google has penalised them, others believe that these penalties don’t exist and that a drop in rankings can be attributed to Google’s re-indexing. Both sides have valid points, as well a read more »
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No surprise here. Google continued its dominance in the number one position of the top 10 search sites in the UK, with just over 74% share, according to comScore. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsof read more »
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Yahoo are developing a distributed columns SQL database, roughly tens of millions of gigabytes in capacity. They claim it will lower their app development costs. read more »
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Adam writes... This post will explore several arguments against using nofollow for internal PageRank™ sculpting. It is based on a presentation I did at SMX Advanced. You can view my presentation slides here, however the deck is very brief since I on read more »
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I want to do it the right way, so am reaching out to you Matt for some advice. I could do a hoax press release about some gossipy fake story - hey include a porn star and a search industry leader (Danny smart move introducing me to your wife now I c read more »
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Many say content is king, but I would like to take it a step further and say content is god. The line between content and advertising is blurring and one of the major ways to be recognised online is to have content that others seek. The days of adve read more »
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The Debate

The real meat and potatoes of the discussion right now, however, isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. I've stated here repeatedly how the rules of SEO are always i read more »
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Linkbaiting false stories, using sockpuppets in social voting networks, engaging in comment spam and forum spam, being solely self promotional in venues where self promotion is frowned upon?

Small business can benefit from engaging in conversatio read more »
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What do us optimisers do when we want to rank sites in foreign countries, or a range of countries? Besides using Google's country specification in Webmaster Tools, who do we optimise for? With limited time, who gets our best attention? We shouldn't read more »
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You go to a search engine, and type some query terms in the search box. A list of results is returned by the search engine, and you visit a link to one of the results that appears. Looking through the page, you may not see your query terms on the pa read more »
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