Feathery

What if you didn’t move the page and simply deleted it and don’t have a page that carries the same information as the old one? Or what if the page never existed in the first place and the broken link was simply to result of someone else’s error duri read more »
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First things first, let me say that although I am an SEO guy I love social media to bits and have been involved with various sm sites for some time now. This post has been sitting on my to do list and at last I have found time to rank my top ten fav read more »
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Maki takes a look at Microsoft’s brilliant PR strategy for Xbox 360... read more »
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One of the benefits to spending time on Twitter is that it's a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here's some tips to help get you start read more »
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Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, read more »
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If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme read more »
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Everyone has heard the phrase "content is king." This post argues that the saying should be changed to "controversy is king." read more »
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Here's a post from a well-seasoned marketing guy and his two-cents on motivators of b2b marketers. read more »
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Search Engine Land - By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that's an admirable pursuit, it may not yield read more »
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A persuasive blog post or sales letter argues one point and accentuates it thoroughly with analogies, metaphors, examples and references. Just one point, because too many and you’ll not only lose your own focus but the attention of your audience. read more »
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For this round of the ‘How Would I Do This…’ I am looking at an article on CNN called ‘How do you know your love is real? Check Facebook’. I am also going to tie in my previous post on the overuse of stock photography. read more »
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A very interesting reputation management story.... Twitter As An Early Stage Warning System For Brands And Companies


TechCrunch; And this brings me to the point of this post. Within 20 minutes of my first Twitter message I got a call from a Com read more »
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Here’s a comprehensive guide to optimizing PDFs for search engines, searchers, and site visitors. read more »
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Diane Aull points out that sometimes it seems everybody these days is starting a company blog and then asks the question how do you decide if blogging for your business is worth the investment of your time? read more »
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Great post offering 8 tips for b2b bloggers, which is often far more challenging that b2c type blogs.

Good piece! read more »
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ProBlogger writes this great post on How to Promote your Blog through Networking. It's his 2nd part to "five ways that I’d promote a new blog to new readers if i was starting out again" series. read more »
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Performing SEO on blogs can be a daunting task especially if its a WordPress blog. With the plethora of plug-ins available that are designed to help your SEO and the multitude of set-up options what is best for you to use? Carrie Hill and Mary Bowli read more »
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Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard work it takes to succeed. The fact that I've worke read more »
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B2B blogging brings up a bunch of questions. Who’s going to write for the blog? Do we have enough content to support it? Will we continue to support the blog after a couple months? How do we control the brand in that environment? Will we publish neg read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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