GeorgeH

David Snyder shares his presentation from SES on leveraging established social media platforms to create blended SERPs for your brand/company. Good stuff! read more »
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Interview by SEOMentor brings Brandy Eddings to life! Learn about this Texas cowgirl's roots and her passion for paid search, including some insights about her favorite social media interests and friends, including her favorite socnet.

Did you k read more »
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Getting involved in Social Media can be intimidating. So much so that you might not know where to even begin. There is Facebook, MySpace, Twitter, Plurk, Mixx, Digg. There are blogs, forums, wikis, photo sharing, vlogging (video blogging), and other read more »
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Reuters reporting on Verizon Communications and Google nearing an agreement that would make Google the default search provider on Verizon devices.

Google expanding its hold on search... read more »
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A viral content sharing report: Dan Zarrella's eye-opening study of why and how people share content online. It explores content type preferences, sharing methods, motivations, reach and frequency. read more »
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a link builder had the 'nerve' (for lack of a better word), to post a public link exchange offer in not just a Google Group but in the the official "Google Webmaster Help" group, for all Googler's to see. read more »
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Erik-Jan discusses B2B link building and concludes that different goals are required than in B2C link building. He also explains why B2B link building is easier AND more difficult than B2C link building. read more »
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Josh Gampel does a nice job of examining the effects of the Economy on job searchers and companies doing the hiring in the search marketing field. read more »
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There are a few mistakes that people make when using social networking sites to try to get more exposure for their business. These mistakes can be minor and not amount to much, or they can be fatal and cause you to lose your business and never make read more »
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PDFs in Google Search Results Showing Author & Cited in Description Snippets. read more »
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Forget Google Zeitgeist, Trends and Adwords Traffic Estimator as well as the Keyword-Tool. Google Insights for Search is the new killer keyword research tool we will work with daily and gladly. read more »
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If you are planning on hiring a search consultant, here is a mini-glossary along with a checklist of Q&A to help you separate the wheat from the chaff; or if you prefer, the can-do’s from the no-clue’s. read more »
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Part two of Reilly O'Donnell's analysis of where to find SEO talent. Reilly acts on Rand Fishkin's suggestion and compares the results of the February 2008 SEOmoz SEO survey with the data from the SEMPO members list. read more »
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Nick Wilsdon : Earlier this month, Google gave their users access to a free library of document templates. I found time last night to dig around and discovered some useful ones for search marketers. To save you some time, here are direct links to th read more »
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Reputation Management is much like a beauty regime. read more »
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Ann Smarty writes, "More and more sites have fallen victim to hackers recently and some important steps should be taken to (1) secure your site and (2) monitor that your site hasn’t been hacked." read more »
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DoshDosh: Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects whateve read more »
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Pierre has a great piece here about the people who are helping to build the street views you see in Google Maps, along with some funky pictures too! read more »
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As SEO evolves, so do the the ways one can learn it. And so I thought it might be interesting to reach out to some of the pros in the search world and see what they felt were the best ways to learn SEO. read more »
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To ensure that search engines understand your website structure correctly you should control each page HTTP headers. Your server should handle all requests properly - by this you will both achieve better crawl rate and higher rankings. read more »
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or those of you who blog for the purpose of generating additional sales of your products or services (as opposed to making affiliate revenues from the traffic), and have not yet seen the benefits, there is hope. Below follow 12 of the most common mi read more »
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Agencies are facing a growing number of challenges differentiating themselves from their competitors given the number of search marketing agencies in the market today. Ken Clark suggests agencies begin employing the Net Promoter Score (NPS) as a way read more »
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Another excellent post by ViperChill providing a list of important resources for improving other-then-SEO skills and thus making a complete web marketer. Besides SEO, includes resources on PPC, affiliate marketing, web design, copywriting, domains, read more »
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Knowing that the search marketing industry is currently talent constrained, I wanted to take a look at where the search marketing talent was located. To get a feel for this I chose to use SEMPO's member roster as a baseline to assess where search m read more »
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Digg, Reddit and all the other so-called “social media” sites can be a great way to get your message out to millions of people, but with so many voices out there screaming for attention it’s hard to be heard sometimes–even if that 400,000-word poem read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.