Halfdeck

So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
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Test results proving Googlebot really has been effectively upgraded to include parsing of flash to find links. Let the flash bombing begin. read more »
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Julie interviews Ruby on Rails extraordinaire Tony Spencer on SEO and Ruby on Rails compatibility, issues, and is it spider friendly? Great interview with some keen insight for PHP, Ruby programmers as well as technical SEO's. read more »
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TheNanny612 didn’t think the duty of choosing an avatar would be a difficult one. After all, what is the big deal, really? An avatar simply is a picture to help members of Online Communities know who you are…. is that really such a big deal? read more »
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Recently mentioned by Doug Heil, interesting discussion for SEO's. read more »
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"In addition to being smart, gorgeous, ridiculously talented, and pig kissing yummy, Lisa Barone is also one year older."

Happy Birthday! read more »
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Do SEO’s Really Need Clients? One question that has provoked a valid argument in my mind based on a question an acquaintance asked me a few days ago is, do SEO’s really need clients? read more »
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AVG recently activated their Linkscanner product. It scans all the results on a search page and downloads all of the pages. This has led to a skewing of web analytics data on many websites (recording the link scan as a visit even though no human vi read more »
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From the story: This is pretty cut/dry - we found a couple of cloaked redirects on Trulia’s site. It looks like they’re doing it simply to pump the PR of specific pages, and to get some good sitewide one-way links. read more »
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So a Firefox plugin developer was contacted by Google who asked him to stop distributing his plugin because "google couldn't scale".

I'll reach for my heavy duty roll of tin foil and start working on my hat, but I'll bet they also didn't want him read more »
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SERPGuard is launched in beta today. The system is built in Ruby on Rails using the new Safe Browsing API that Google has helpfully made available. We built this application as part of our in-house client suite but decided to release it publicly. Ho read more »
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Search Engine Land - So what am I trying to accomplish with this article? Honestly, I would really like the search industry to re-evaluate what they consider to be advanced SEO skills. I do not believe that advanced SEO skills are necessarily "black read more »
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Barry via Search Engine Land - Last night, during the Webmaster Help Group chat session, the question was brought up in the Q&A box. John Muller of Google was the first Googler to admit that Google may, on some occasions, take case into account on a read more »
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Despite recent and on and off going disagreements I have had with Doug Heil, he has been a good friend for years. One thing I appreciate about him is that you always know where you stand with him. Whatever you think about his opinions and statements read more »
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I recorded the whole thing, hope sound quality is okay. Also, exported the full Q&A session as text, tons of details. Enjoy! read more »
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Jennifer Laycock writes "When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how read more »
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A list of who Matt Cutts follows on Twitter and what each person does. read more »
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Whoa. This is big news for anyone who owns a domain, and certainly for folks who buy and sell them. "The California Federal Court decision should make it crystal clear to would-be domain name purchasers that true ownership of a domain name is not ba read more »
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I got a chance to sit down and speak with Matt about White Hat link building tactics. Very illuminating. read more »
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Rand lets off about paid links:
"This perfectly explains why you have to discount perturbances like paid links. Make it about the business, and the business owners and operators in the room will respect you. Make it about the lack of morality among read more »
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Matt Cutts explains what happened to the SEOmoz Web 2.0 Awards, and includes some good advice on filenaming conventions. read more »
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Our common forward links tool finds those super authorities that a bunch of other authorities or important sites link to.

This follows an idea almost 2 years old, but never implemented by anyone out on the web.

Read how we do it! read more »
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I got Matt Cutts and Chris Elwell's permission to post this one minute video clip of Matt's take on the fabricated link bait issue. SMX Advanced You&A With Matt Cutts - two days ago. read more »
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| Online Marketing Blog | Many readers of Online Marketing Blog are bloggers themselves and I’m curious about others’ experiences with business blogs that have either failed to meet expectations/goals or that were simply abandoned. Equally as intere read more »
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Tad Chef "Do you still build links? Well, I don’t do link building anymore, I get links. People link to my SEO blog voluntarily, not just any people but respected bloggers and search marketing mavens.

At the same time I notice that people in the read more »
6 Comments     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008