Hannah

What is your brand like? What do you WANT your brand to be like? During the branding process, how might mistakes possibly be of benefit to us? read more »
1 Comment     
Final proof if it were needed that Google is now too powerful - they've redrawn the map of Europe and ceded the Benelux countries to Germany... read more »
4 Comments     
Not content with acting as most people's default browser, Google actually now wants to be people's browser. It makes you wonder why they keep pumping so much cash into Mozilla (although for those guys I guess 'so much cash' is a relative term) read more »
19 Comments     
Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” featur read more »
4 Comments     
A journalist at British paper the Daily Mail wrote a piece about what she thought was a case of Googlebombing. It wasn't. But now the journalist in question is (kind of) a victim of a Googlebomb herself (I know she's not really, but you have to love read more »
16 Comments     
Ann Smarty is probes the ethics of saying to the zillions of "Friend", "favors", "begs" and when/how to say "no".

Do we? read more »
1 Comment     
First time Youmoz poster Rob shares a tip from inside the gov't on getting gov't analytics data! Get yours while it's hot :D!! read more »
4 Comments     
During my trip to San Jose for SES I [David Snyder] was privy to such a moment in history. A moment where a legend, a mythical creature was born. Our industry from this time will forever know the name, SEO Champion.

Below find an Oral History of read more »
8 Comments     
Patrick thinks that Google is reducing the weight it puts on anchor text in setting rankings: it's not based on a huge amount of evidence, but it's an interesting proposition.. read more »
18 Comments     
There are so many definitions for Social Media. What is Social Media really? read more »
3 Comments     
One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and how to gain those links. But in order to target a large range of the long tail keywords, we do read more »
3 Comments     
This is a post I wrote about my failed attempt to get my SEOmoz profile penalized in Google for keyword stuffing. My profile still ranks #1 in Google for [World's Greatest SEO], despite the fact that I repeated that phrase back-to-back, like 250 tim read more »
16 Comments     
One person in every million truly gets the Internet. So if so few people get the web, which has been widely accessible for over a decade, how many actually get the relatively new phenomenon of social media/ social networking? read more »
2 Comments     
The mainstream media are paying more attention to outbound linking, starting with a 4 week trial of "linking out to external sources from within the body text of its news articles" on the BBC. read more »
6 Comments     
Good, long write-up on effective headlines. What makes a good one and how to get to it.

Or: how do you go from "Cheap Condoms, Expensive Condoms" to "World’s Most Expensive Places to Have Sex" read more »
Discuss     
Some nice, practical advice on how to manage competitive, high-volume keywords that can't be dumped even when the CPA is too high to fit ROI targets. read more »
Discuss     
David from Huomah.com decides Marketer's and Reputation Managers don't work hard enough. He's come up with an anti-reputation-management company, who's singular goal is to "b*$%h slap" your competitors.

"If you’ve got a competitor (or even a fri read more »
8 Comments     
Tom Critchlow gives us another clever and ethical linkbuilding technique. The basic principle is to find link leads by searching for pages or sites which used to offer a service and no longer do. read more »
5 Comments     
Nice post on the basic do's and don'ts of revamping your adgroups. read more »
Discuss     
SEOmoz @ Its finest: Just as with SEO, it's all about trust. Sell too hard and you'll end up with clients who "suck your soul and make you hate work through endless demands for unrealistic things" read more »
Discuss     
The goal of this type of comment spam isn’t linkbuilding directly - it’s finding linkspam victims to increase the conversion rate when the real spam gets dropped. "My guess is that it all goes into a database. The strings are then pulled from the da read more »
21 Comments     
Theres always confusion about the landing page quality score and factors affecting these. PPC HEro takes a look at these in some detail. read more »
2 Comments     
Reputation Management is much like a beauty regime. read more »
1 Comment     
There are many web sites for nonprofit organizations online that could use a little direction, a little help from people in the web design and internet marketing communities.

What does pro bono mean? "For the good." read more »
1 Comment     
We all know what he's talking about ... the addiction can get really bad. :) read more »
Discuss     
Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.