JeffCampbell

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today's in-depth look, The Ultimate Guide to read more »
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You read that right. My fiancee may not quite understand, but here's why I think postponing my honeymoon to speak at SMX Local & Mobile actually makes sense. read more »
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Search Engine Land - So what am I trying to accomplish with this article? Honestly, I would really like the search industry to re-evaluate what they consider to be advanced SEO skills. I do not believe that advanced SEO skills are necessarily "black read more »
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I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
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SEO is a relatively new industry that has taken off with growing Internet usage and the surging popularity of search engines like Google and Yahoo. Businesses are realizing the potential of online search as a means for effective lead generation, and read more »
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Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget. read more »
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I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwor read more »
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Great post by one of my SEM mentors on what makes a great optimizer. Are you the antithesis of "set it and forget it"? What, if anything, would you add to the list? read more »
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Back by popular demand - one year later! read more »
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I may not read 400 SEO blogs every day, but I read at least 50-100 one day per week and these are the things that can make it a pain in the rear experience. Listen up! read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.