JeffHinds

One of the major challenges in Local Search is connecting offline local businesses with online customer reviews. LeaveFeedback.org is a free service to help local businesses get authentic customer reviews with little effort, by incentivizing existin read more »
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Barry Schwartz writes, "It has been about two weeks since Google launched Ad Manager. Most people do not even have access to the new beta ad management software, but for some reason, I always had access. In any event, I spent a few days playing with read more »
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Lee Odden writes: There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common o read more »
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The mind of the senior-level SEO/AADD "sufferer" works a lot like a search engine. Search engines work hard every day to become more "human-like." If you're an SEO, do you have Adult ADD? read more »
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As Dave says, it's a shame to see this kind of thing being done by such a big company as it gives them and the SEO community a bad name. read more »
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The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC to focusing more on traditional SEO and link building. The strategy paid off - read more »
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Ann says "Yes, I know there are much more great FireFox plugins but I am sharing only those I am using myself and find really useful." read more »
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Aaron was generous enough to do an e-interview with me and he offers thoughtful answers to the wide variety of questions that I asked him. read more »
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Loren Baker writes, "I’m not a big Internet Explorer user but today I’m using IE as my browser of choice. I noticed that when I launch Skype and IE, Skype highlights phone numbers on web sites in the browsers for calling via SkypeOut." read more »
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Loren Baker offers 9 tips on using LinkedIn & Facebook to maintain a well balanced network that will help you connect with your colleagues online and help to brand yourself. read more »
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Great summary of the pros and cons of 7 social media websites and how they work in conjunction with your SEO efforts. read more »
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Mike McDonald had a nice chat about social media platforms with Brent Csutoras and Todd Malicoat of Stuntdubl at SES New York. Malicoat expresses his endorsement of Facebook, while Csutoras praises Twitter. Csutoras refers to Facebook as “toy” and d read more »
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Ann Smarty writes, "The best things about niche link building is that it is (1) highly effective, (2) looks natural, and (3) lets you find targeted audience and like-minded people who will then cite you and link back to your site." read more »
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While over at the Facebook Search Engine Optimization Group we do not have any light bulbs, sorry, this week the group surpassed the 1,000 member mark and the community continues to grow. If you have not visited become a part of the unbridled expans read more »
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Bizrate link sellers seem to be covering their tracks read more »
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PageRank & paid links got you down? Here are 10 ways to diversify your site's monetization strategy so your not so dependent upon link advertising (or any one form of advertising for that matter). read more »
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If you're tired of the same old link strategies check out Loren Baker's advice on making your content more linkable. read more »
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There's a lot of social media buzz going around the web these days. Here's a nice way to catch up on the best bits and really understand what social media marketing is all about. read more »
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Reem Abeidoh discusses the importance of allowing social network access at work. She also highlights some guidelines for best practices that could be implemented at work. Is the usage of social networking sites a productive avenue for employees to h read more »
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Google emailed me that they are changing what constitutes a click on AdSense ads. They are implementing the same rules they have with AdWords ads. A click on the title or URL is a click, but a click on the background of the ad will no longer be a read more »
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These are Chris Bennett's ruff notes from the Presentation on Reputation Management last week at the E-Tourism Summit.

"Proactive Rep Management a Good Offense is the Best Defense" read more »
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Wow, Andrew Girdwood mined Search Engine Land's SearchCap and broke it all down for us. How much link love do you have? Where are you ranked? There are 2963 links from 467 sources! read more »
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The Big Juicy Twitter Guide by Caroline Middlebrook, including everything someone has to know to correctly use Twitter as a social media marketing tool. read more »
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Miles Price provides more Link Building ideas as a follow up on his previous post (and asks for input for even more techniques).

How about some suggestions in the comments over here as well? read more »
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TopRank's BIGLIST of 400+ SEO blogs is a great resource, but even Lee Odden says it's a bit overwhelming...too much to monitor. He recommends news aggregators & sites via RSS or on the web. Here are a few tool he suggests. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008