Jeremy

You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords most likely to return quality leads, which in turn can help improve your ROI. read more »
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Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
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As an industry, let’s just put ourselves in a position to stop dealing with this type of juvenile behavior. How you ask? With one simple step. Get him off of the conference keynotes. This blog post shouldn’t even need to be written, because like read more »
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Suggestions for how companies can hire & retain search marketing staff. read more »
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The biggest problem with SEO standards is we’ll get some half baked, half assed, implementation that’s just as bad as the No Child Left Behind Act (NCLB). As a concept it’s seems like a wonderful idea, everyone agrees to a set of established teachin read more »
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An interesting list of ten things that Google could do to make Adwords better, with very little effort on their part... read more »
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I was going to use Performics for all my SEO work, but I guess that idea is over with!

Just kidding...

Google is going to sell off Performics, part of DoubleClick. Smart move Google. Hope the Performics team is okay... read more »
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Awesome new firefox extension by Aaron wall at SEObook for checking organic rankings across search engines. read more »
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"Just about everyone running a google adwords account has broad keywords inside their adgroups. This is mostly because this is the default match type. What most people don't realize is that bidding broad is like giving Google permission to waste you read more »
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In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know Abou read more »
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We've seen some recent behavior in Google AdWords markets where a new ad campaign immediately gets a quality score rating that forces minimum bids into the $5 range. read more »
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So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue read more »
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We all have those clients, bosses, business owners, etc that gets bitten by the analytics bug and all of a sudden wants to know every detail of his or her campaign every week if not everyday or hour. Screw that! read more »
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Greg Meyers writes, "For many companies and organizations who use SalesForce, they already know it is an amazing CRM (Customer Relationship Management) tool. However, it's the unique integration with Google Adwords which makes it even more valuable. read more »
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The eagle-eyed boys over at PPC discussions spotted this little slip up on the YSM Blog.
Especially ironic as the screenshot illustrating it is from their recent post about new guidelines for questionable products. Hee hee! read more »
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This changes things for some adwords advertisers who were struggling with their messages. I'm going to be assembling vids in expectation of this change! read more »
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Good reminder as to why it's so important to employ multiple marketing strategies... read more »
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I [Marios Alexjandrou] was instant messaging with a friend the other day and he wrote that he thought the SEO/SEM job market was hot right now i.e. a lot of open positions. Having gone through a job search a couple of times in a little over a year, read more »
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The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC to focusing more on traditional SEO and link building. The strategy paid off - read more »
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First post in a multipost series on how to evaluate a internet property read more »
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Digg, Facebook, LinkedIn, Sphinn, Mybloglog, Yahoo Answers, Delicious and so on are Web 2.0 and Social Media sites that are worth your time to focus if you want pretty much free / viral marketing! read more »
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Some big changes are in the pipeline for Sphinn, which I'd like to discuss with you further and also talk about our existing functionality. read more »
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The adCenter Community have been hard at work creating the new home for the adCenter Blogs for Advertisers, API and Analytics.

www.adCenterCommunity.com

It's the Number 1 place for adCenter news, views, tips, tricks and best practices and we h read more »
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If you are using paid search as one of your online marketing strategies (who isn’t, if you’re not, get with the program,) this was one of the most important sessions I have ever attended and paid very close attention to. read more »
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We’re always talking about keeping links fresh and how important it is to keep up with your link building efforts. It’s great to talk about, but... read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008