JeremyKuo

Sales goals, analytics blind spots, campaign config, intel... and the Cookie Monster factors to consider before terminating a PPC keyphrase. read more »
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An incredibly useful case study exploring how different versions of headlines performed in PPC, email marketing and landing pages. read more »
5 Comments     
Don't be surprised to see advertising on Twitter soon. It's about the only way the service can generate revenue. But will it be enough? Insightful article by Ben Kunz at BusinessWeek. read more »
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Hamlet Batista has a great write up here about how automatic ranking software (WPG, WebCEO, SEO Studio) is being blocked by Google. He goes on to say why you shouldn't fixate on ranking reports and offers a solution(s). read more »
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Casting a PPC bid on a company name for SERP-level data collection and colonization. read more »
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This post is a lovely piece of Lee Odden-practical SEO theory to read, think on & emulate. "Most SEO efforts are directed towards lead generation & sales, but prospects and customers are not the only audiences for web content." read more »
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Alexa is becoming a joke lately. Some people claim that over the previous two years it was already losing reliability, but lately it went completely nuts. Whatever they did on the last algorithm update, it messed up their rankings badly.

I know t read more »
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These 30 "intermediate SEO" tweaks take one minute each and can increase profits significantly. They're "quick and clean" on top of that, they're no "SEO tricks". read more »
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Proof positive that there are indeed women among the most successful search marketers in the industry. Perhaps they're just too busy working with a growing clientele to toot their own horns. read more »
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This is a great little lesson in writing copy and headlines that convert your visitors to leads and sales. Our local newspaper, the Austin American Statesman ran a feature in the auto section in which "Area dealers match efficient cars with distinct read more »
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Liz Strauss offers three ways to focus your Online Tridimensional Conversation so that your relationship building is successful.

Liz explains Online Tridimensional Conversation beautifully.... "Online, we might direct our words to a small group, read more »
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Some analogies perhaps oversimplify the SEO process, but are good for helping get the basic concepts across.

How do you describe SEO to people who are not deep into the field? read more »
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Tamar Weinberg writes, "If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes). I was able to interview Dave, one of the brilliant minds behind the company and the game, and he read more »
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While I’ve never been advocative of focusing on such an old and overused SEO technique as keyword density, keyword prominence is something you should always bear in mind. read more »
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Martijn provides an excellent insight into why you should be using KML files on your site, and how to do that! read more »
2 Comments     
The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible.

What read more »
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Well not really, but "Fresh" might just have an uncanny connection to social media and SEO... read more »
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Stoney deGeyter points out in this article that "the SEOs place is becoming more of a conductor of an orchestra, rather than the one who plays all the instruments." read more »
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David Wallace's excellent post where he argues that only that being an active participant in online communities (the right way) gives you the right and privilege to submit your own stuff to them. People who only join communities for self-promotion read more »
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potatoes/PoTaToEs

Uncovered different search results? Have you tested this alleged glitch, yet to be publicly addressed by Google, maybe for a good reason? What if test-search is atypical and that search results are adaptive, relative to user-beh read more »
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In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. read more »
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Yahoo! is shutting down their ambassador program for certifying professional PPC managers. Does this mean they'll also shut down Panama, their over-hyped, under-performing ad platform, and join Google's advertising network instead? read more »
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Michael Gray writes, "So I was reading Shari Thurow’s piece on Search Engine Land “You’d Be Wise To “NoFollow” This Dubious SEO Advice” and I have to say c’mon Shari you really can’t believe that now can you …

Sculpting your page rank with no fol read more »
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