JohnEllis

Avatar Posted By: JohnEllis 59 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Searching
A follow up discussion on Vertical Search read more »
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Avatar Posted By: CarrieHill 64 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Searching
Post from John Ellis on different definitions of vertical and why vertical is important to niche marketers, specifically in the hospitality industry. read more »
2 Comments     
Avatar Posted By: DavidWallace 100 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Google
Stoney deGeyter writes, "So many people are obsessed with Google. And as far as that goes, there is good reason to be. Google is the largest search engine that gets the most searches and delivers far more traffic than any other engine. But I'm not o read more »
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Avatar Went Hot: July 14, 2008 - 10:22 am
Posted By: chiefmartec 132 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Carrie Hill, who has written about post-click marketing on Search Engine Watch and will speak on the subject at SES San Jose, gives her perspective on 4 key questions about post-click marketing, including: why it's taking off now, and what's the MOS read more »
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Avatar Went Hot: July 12, 2008 - 8:00 am
Posted By: DavidWallace 134 days ago
Topic Type: News Story (Jump to http://www.seosmarty.com)
Category: Other Search Marketing
Ann Smarty discusses sites that offer anyone anonymously to post a rant on other people or companies - be it a former boyfriend or a place of work. For some reason these services keep popping up quickly and that’s a complex question if that’s for go read more »
6 Comments     
Avatar Posted By: JohnEllis 139 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Water Cooler
The un-official list. read more »
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Avatar Posted By: JohnEllis 145 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google AdWords
“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.” - Google read more »
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Avatar Posted By: JohnEllis 150 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Search Marketing
This need to fulfill search first, had me thinking about the history of advertising and mass marketing downfall. It’s true that mass marketing did work at one time. However, during those times the surrounding criterion for mass marketing was a perfe read more »
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Avatar Posted By: JohnEllis 163 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google
Search separation allows advertisers precision analytics. Blending Google with Yahoo defeats the separation. In fact, it taints the analytics with bad ROAS. read more »
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Avatar Posted By: kevinheisler 183 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEM
Elisabeth Osmeloski has more great insights into travel search. If you didn't read Part 1, you missed out on a hot Sphinn story. read more »
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Avatar Posted By: JohnEllis 193 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Paid Search
Pay-per-click is much more then paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns. read more »
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Avatar Went Hot: May 14, 2008 - 2:05 am
Posted By: kevinheisler 193 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Social Media
Twitter and LinkedIn: for small business owners, they're two tastes of social media that taste great together. The question: Who gets Twitter in your LinkedIn network? And who got LinkedIn via Twitter? read more »
8 Comments     
Avatar Posted By: JohnEllis 212 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Social Media
MicroExplosion.com, recently 'pitched' a new concept: Social Media Batting Practice. Will You Play?

First up: How would a weekend fly fishing guide and instructor use social media to grow his business? read more »
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Avatar Posted By: CarrieHill 212 days ago
Topic Type: News Story (Jump to http://newsletter.blizzardinternet.com)
Category: Other Online Marketing
Insight into how to use certain words to appeal to a wide variety of web site users - based on the DiSC model of behavior measurement. read more »
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Avatar Posted By: JohnEllis 212 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Web Analytics
Correct.

It's not about the data or the product. It's about getting organizations to understand the need and making it a priority. read more »
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Avatar Posted By: JohnEllis 214 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Online Marketing
With the value of the dollar decreasing and a decline in consumer confidence, it might seem counter-productive to keep spending. However, that is exactly what needs to be done. read more »
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Avatar Went Hot: April 23, 2008 - 4:08 pm
Posted By: bhartzer 214 days ago
Topic Type: News Story (Jump to http://www.billhartzer.com)
Category: Other Search Marketing
This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis. read more »
4 Comments     
Avatar Posted By: CarrieHill 219 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Other Search Marketing
This is a nice list of things you can do to be sure your website is Universal Search "capable" - applicable to all industries, not just travel! read more »
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Avatar Went Hot: April 17, 2008 - 4:40 pm
Posted By: marketingmuse 219 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Very cool & creative ad. Way to push the envelope. read more »
7 Comments     
Avatar Went Hot: April 15, 2008 - 10:16 pm
Posted By: everett 221 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Search Marketing
If you're a small business–or one that operates only in a particular geographic region–you might be forgiven for seeing "online reputation management" and think it doesn't apply to you. You're not a big brand, you don't have to worry about the Wall read more »
7 Comments     
Avatar Posted By: CarrieHill 257 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google Searching
interesting take on the new "search domain.com" box showing up in the search results for certain queries.

I think this is pretty "beta" at this point in time, but it does raise the question - should "keyword" searches be treated differently than read more »
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Avatar Posted By: DavidWallace 257 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Water Cooler
With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. This week’s TopRank Poll aims read more »
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Avatar Went Hot: March 6, 2008 - 10:19 am
Posted By: 4cdawgs 261 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
The nofollow attribute was not created to be a substitute information architecture—one for end users and a different one for the commercial web search engines. Instead of solving the problem SEOs are creating a new one. read more »
62 Comments     
Avatar Posted By: elisabethosmeloski 278 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Link Building
Yes, you can teach an old dog new tricks. Or just freshen up the trick. Not exactly earth-shattering, but John Ellis provides a valuable lesson and reminder to web editors and SEOs to clean up the crappy links internally first, and to do so around t read more »
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Avatar Went Hot: February 1, 2008 - 7:20 pm
Posted By: Justilien 295 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Link Building
Elisabeth Osmeloski discusses at SearchEngineWatch.com why all links are paid for in one way or another. read more »
7 Comments     

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