KaseyInCharge

Based on the assumption that we have a long way to go, here are 5 predictions on the future of social media, ranked from shortest time horizon to longest. read more »
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A thoughtful write up about the dynamics between SEO activities, online PR, Journalism, and social media. SEO and online PR w/Social media are not good candidates for immediate traffic, leads and sales - but as Lee's writeup outlines - there are di read more »
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Jennifer Osborne writes this excellent post on how to enter the "Loop Strategy"

The premise of the loop strategy is that we never want to leave the visitor without telling them what the next step is. There are no dead ends because each page leads read more »
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Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand its presence globally. read more »
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Search Engine Land - When dealing with social news networks, the comments can mean the difference between a home run and a strike-out. The more that you understand the culture and what works - the better off you will be. Get involved and provide val read more »
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Dev posts 5 tips that are geared towards engaging SMB’s to consider SEO and online marketing in general. read more »
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When you hand an analytics report to your manager do you get that deer-in-the-headlights stare? Here are a few ways to fix that. read more »
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Kim Krause Berg writes, "I caved. I knew I would, once I read Jennifer Laycock’s series, From Twits to Tweeple, Why I Embraced Twitter and You Should Too. Anything that sidetracks me from work is a threat in my book. However, Twitter isn’t so bad. read more »
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DazzlinDonna has collected guides for pretty much everything related to making money online. Lists of guides for: SEO, Link Building / Link Bait, PPC, Social Media Marketing, Affiliate Marketing, and Blogging. read more »
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While ad nauseam Dofollow bookmark-site Link building can be useful, the “new” SEO is all about making friends and participating in niche’ communities. read more »
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A search engine on an organization’s website or intranet is often built to support an overly narrow model of user behavior, which goes something like this:

* User types in a search
* Search engine gives back matching results
* User read more »
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Taylor Pratt asks whether or not to charge a client who is on a monthly contract when, because of their fault, he wasn't able to provide services. It brings up a great question... how do YOU balance the strictness of a contract with the fairness of read more »
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I'm guilty of all 12! read more »
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Are you making the mistake of giving away too much free advice? Find out why you should be collecting, even if the problem is easy. read more »
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Here are 10 challenges that come along with multi-author blogs. If you are considering owning or writing for a multi-author blog you should be aware of the potential challenges and have a plan to overcome them. read more »
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Patrick at Piggy Bank Pie posts about a specific example where he thought a Guest Blog on John Chow was completely wrong. He also discusses some of the risks in guest blogging. Its certain not risk free!

Good read! read more »
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This here raises a very good point: In-house SEOs just can't handle a campaign on social media. You need someone from outside to do that. read more »
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Twitter is seeing an enormous explosion. With everyone twittering frequently will the tweat-world eventually drown under the ocean of tweats. It seemed to happen at MacWorld last week. read more »
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A fine article discussing advertiser's use of search marketing on SuperBowl Sunday.
"... More and more advertisers are realizing the importance of incorporating search into their overall marketing plan but many still have a long way to go..." read more »
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Will YOUR product work on Facebook? FB social graph networking mapped by Age, gender, & education. Get ready. This is the "early-adopter-think" of next Gen PPC marketing to INTERESTS not keywords. read more »
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There is a lot more to Social Media than just social news sites for people who want to sell their product using social media.... how about the Blog. read more »
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Jennifer Osborne has a great post looking at group dynamics in social media, what some of the problems with this are, and the likely implications.

Kevin Rose ... listen up! read more »
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Really great article from Search Engine Guide about Ideablob.com and how Advanta Bank corp, a traditional company, is using a this site as a unique social media approach to building a new kind of relationship with current and potential customers. Th read more »
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There are countless ways to get into the game with Social Media, but sometimes, we get hung up on evaluating tools and thinking about which are the best for the job.Here are a few sample tools and what they can be used for, and from there, maybe som read more »
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A look at the negative effect on IncrediMail's revenue after losing their AdSense privileges last week and why this should be a lesson to any business not place all of their eggs in one basket. This not only includes revenue streams but marketing ta read more »
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