KevinCheng

Some direct evidence countering the suggestions Google Webmaster Central blog made yesterday. read more »
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Unbelievable post on the Official Google Webmaster Central Blog telling us to NOT use URL rewriting as it has no advantage and is too dangerous. Uh, hello?! The post itself uses URL rewriting. read more »
22 Comments     
An interesting look at the rates of Digging of the Top Diggers. Given the hoopla about Diggers being banned lately, it would appear that Digg has only scratched the surface of their problems. read more »
29 Comments     
From the ocean of posts about linkbait it would be easy to think this particular technique is the solution to marketing any site. The reality is, however, very different. Especially on commercial websites. read more »
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Effective 9/1/2008, John Andrews will be working for Google. He explains why in his post. read more »
12 Comments     
Eric Ward writes, "Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get th read more »
5 Comments     
Funny thing the site has 19 000 links pointing to it but that not even 5% of it is legitimate! read more »
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Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. read more »
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This is a post I wrote about my failed attempt to get my SEOmoz profile penalized in Google for keyword stuffing. My profile still ranks #1 in Google for [World's Greatest SEO], despite the fact that I repeated that phrase back-to-back, like 250 tim read more »
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Recently, the PR firm of a very famous and lavishly wealthy public figure called me. One of his projects had gotten a lot of bad press. They asked how much it would cost to remove the negative information from Google. read more »
6 Comments     
a link builder had the 'nerve' (for lack of a better word), to post a public link exchange offer in not just a Google Group but in the the official "Google Webmaster Help" group, for all Googler's to see. read more »
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You’ve picked a topic that your ideal readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new reader read more »
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Follow up on Sphinn post: Top SEO Firms Paid for by the Following...

Back in June, you read the story about the Most Dependable awards being given to SEOs and Web Design companies, amongst others.

In short, a company named Goldline Research ca read more »
8 Comments     
Reputation management is a too hot topic to be left out of discussion here, especially for your own names. If you love searching for your name (either out of vanity or for business purposes), you will enjoy playing with the following online identity read more »
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Ian Lurie speculates about an SEO industry shake out:

"The industry shakes out. While many rip-off artists stick around, even more go away. Competent individuals move to agencies or continue as consultants. Corporations become smarter consumers o read more »
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Whether you want to sell your website or you are just willing to know how much you have potentially earned so far, you might be curious to know how much your website is currently worth. read more »
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Twice now I have have personally seen private conversations that Matt has had with web masters appear on the net, personally I’m in two minds on this.... read more »
12 Comments     
Don't let the title put you off - this is an outstanding article on the difficulties associated with doing SEO consultancy for small businesses. read more »
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After Paul did a great job explaining how search queries can help in link building, I decided to expand offering the list of such link building queries and also some tips on how to search effectively read more »
2 Comments     
The biggest list of SEO tools. Ever. read more »
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"I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working fo read more »
3 Comments     
Lisa Barone writes:

[Looks around, makes sure it's safe to reveal secret squirrel SEO information.]

Okay, kids, it's July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embar read more »
12 Comments     
So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
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Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it w read more »
10 Comments     
Looks like Google and Adobe are working together to get Flash content indexed... read more »
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