LifeIsGood

Whenever I take part in a Site Review session at some conference, one of my fellow panelists will inevitably tell a webmaster something like, "You don’t have an XML sitemap. Create one and submit it to the search engines as soon as you can." But I b read more »
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Google offers a wide variety of products aimed at small business owners, and many of them are free — or very low-cost. But does that make these products and services a good idea? I’ve written before about Google products a small business should use. read more »
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I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking read more »
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Paul does it once again equating certain industry figures to action heros ... who would each be? Michael Gray, Dan Thies, Hamlet Batista, Joost de Valk, Lee Odden, and more.

Very comical! read more »
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An excellent article about Dynamic Keyword Insertion... now rather than trying to explain to someone what DKI is and why they should use it, just forward them the link :) read more »
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In this "back to the basics" style of post, I look at what is actually included in the process of developing a SEO strategy. Contents include mapping web pages to keywords, optimizing title tags, meta description tags, image alt attributes, content read more »
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I love Twitter. I have become quite accustomed to having TwitterFox beeping out sounds of updated tweets (what us Twitter users call posts) as I click on its icon to see what they are. It has been useful in so many ways. But as of late, Twitter has read more »
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When it comes to issues of duplicate content, one of the most frequent offenders is the "printer friendly" page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pag read more »
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With so much focus on social media and fostering conversation these days, companies both big and small are trying to figure out the best way to grow communities. Looking around at the number of blogs dedicated to the topic, you'd think there was som read more »
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David Wallace provides an impressive and informative look at what is appropriate when submitting articles to social media sites. He explains proper title, description and category selection etiquette, giving clear examples and elucidating on why th read more »
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Marketing is about communicating with your target audience — it's not about trying to push your products/services on consumers until they give in and and make a purchase. I still am blown away by how many companies and marketing teams just don't get read more »
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We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference shoul read more »
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Debra Mastaler writes, "ow many times have you read an article or blog post where someone says "don't worry about PageRank, if the link will drive traffic it's worth pursuing." I'm betting you read that a lot and if you're like me, catch yourself sc read more »
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Rhea Drysdale - Search Engine Journal - We’ll let “Jason’s” actions speak for themselves and we ask that you draw your own conclusions based on the evidence before us. If Jason Gambert has such noble aspirations for the search community, why then is read more »
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What is the hardest part of link building? Is it the massive amount of time involved in competitive research or massive time involved in negotiating space or even developing new and creative content that continually attracts links? None of these.
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Danny Sullivan writes, "At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason h read more »
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Great writeup by Matt on Small Business Marketing Unleashed. It was a great show and his post captures nicely some of the intangibles. read more »
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Matt Bailey offers up some thoughts on how the rampant twittering of conference sessions may force speakers to evaluate the way they give their presentations. read more »
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Performing a complete website review is rarely easy. I've found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website re read more »
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The competition for business continues to grow as more sellers join the online community. With this agglomeration of new advertisers, the cost of paid advertising is soaring and these pricing increases are severely affecting the cost of each convers read more »
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David Wallace writes... The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consu read more »
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Need links? Of course you do! In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy. Link guru Debra O'Neil Mastaler walks attendees through the world o read more »
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Stoney deGeyter writes, "Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. I discussed buying alternative domain names earlier this week, but I wanted to address it again, this time read more »
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Did you know there's only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watchi read more »
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While PPC is a great way to bring traffic to your sites it won't be worth the money if your design and SEO aren't up to snuff. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008