LocalHound

Hey Matt - The Small Business Success stories you've presented have been awesome so far! A big take-away for me is how powerful a good (I stress "good") blog can be for your small business. Keep up the good work! read more »
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"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
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Video is a core component of search marketing, Search Engine Land covers the biggest video search marketing myths floating online. read more »
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Basic rookie mistakes of publishing press releases these days. Plus new free tool www.PressReleaseGrader.com takes a look at your press releases to see if you're making these mistakes. read more »
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David Mihm's excellent analysis of the Google Local / Map Algorithm which argues in compelling fashion that citations (mentions of the business without a link) play an important role in ranking well in the Google's Local Listings. read more »
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The first site I got to the first of page of results for a specific keyword, I did so, quite by accident. When I designed the site I did so with PPC in mind and I included all the copy points that I knew from years of yellow pages ad design were nec read more »
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Jennifer Laycock writes "Sometimes it's the really simple advice that can have the most impact on how you do business. That's the basis of Tim's advice over at Convert Offline this week. Tim harkens back to his Yellow Pages days and offers up some g read more »
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There are a lot of video sharing sites around. and there are many others competing to be the number one, or targeting a specific audience, whether geographically, Here is an exhaustive list of the most influential ones read more »
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Great writeup by Matt on Small Business Marketing Unleashed. It was a great show and his post captures nicely some of the intangibles. read more »
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David Mihm shares "the ten most essential strategies that I have found to be effective for maximizing my clients’ online presence since 2004." He covers the whole range of online marketing options in short, digestable chunks. Great stuff! read more »
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This guide will teach you everything you need to know about the WordPress Loop. What it is, how to use it, and more. read more »
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SEO for Firefox is a Mozilla Firefox add-on that every SEO professional and enthusiast should have, along with SEO Quake. Ricardo shares his insight on when to turn it off. read more »
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Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad. read more »
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Lengthy interview with Yahoo's Brian Gil about Yahoo! Local, local search tactics, reviews and ratings, and much more. "Do we spend too much time focusing on reviews?" Yep, we do..... read more »
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With Google now requiring that the URL be the same as the landing page, you now can't use a local URL forwarded to the main website. So instead, he's been adding the location + the Phone number in the third line, and been finding similar quality sco read more »
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An thoughtful response by Ahmed of iBegin to the recent Yahoo Affiliate Mapspam reports asking:

•What is mapspam?
•What is a reasonable approach to to the varying forms of it?
•How do we respond to it?.
•What are the technical and human limits read more »
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One of the major challenges in Local Search is connecting offline local businesses with online customer reviews. LeaveFeedback.org is a free service to help local businesses get authentic customer reviews with little effort, by incentivizing existin read more »
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An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
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Search Engine Land - There is a cautionary tale for Yahoo, Google or any company that allows user generated content in their local product. These affiliate spammers are deceptively providing a "service" that is unneeded and unwanted. Whatever they a read more »
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How can search marketers maximize the local presence of their clients? There are a myriad of ways to do so, using many different properties and approaches. Some such approaches include online/internet Yellow Pages, local search engines, maps and map read more »
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One great way to get lots of links is to launch a massive media campaign. This works particularly well if you are a large brand. What if you aren't? Well then, you are at a disadvantage. Massive media campaigns are great ways to get lots of links, a read more »
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Once your client has that ‘AH-HA’ blogging moment there may be NO stopping them. This post is packed with terrific insight for getting SEM clients started blogging. read more »
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I was in Sphinn, voting and learning as usual. And I came across this post written by someone that goes by the name Rashil. She had submitted this same topic at some point before the present post in reference. Of course she added a bit more to the p read more »
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"Users of the iPhone are already searching the internet more than anyone thought they would..." Will we look back and see Apple's SDK release as the watershed moment in Local and Mobile? read more »
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Some valuable lessons for businesses (and Governors) who suffer site outages during a search engine marketing campaign. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008