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As I find myself drifting further and further from my search engine optimization roots to focus more time and effort on exploring the worlds of social media, blogging and viral marketing, I'm sometimes astonished at the misunderstandings between the read more »
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While plug-ins for the WordPress blogging platform are in abundant supply, I try not to depend on too many of them due to the fact that I don't want to have to worry about them breaking every time a new version of WordPress is released. That being s read more »
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Stoney degeyter writes, "There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can cr read more »
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Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. It is no different then when celebrities use their cl read more »
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With so much focus on social media and fostering conversation these days, companies both big and small are trying to figure out the best way to grow communities. Looking around at the number of blogs dedicated to the topic, you'd think there was som read more »
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David Wallace provides an impressive and informative look at what is appropriate when submitting articles to social media sites. He explains proper title, description and category selection etiquette, giving clear examples and elucidating on why th read more »
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One of the benefits to spending time on Twitter is that it's a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here's some tips to help get you start read more »
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Jennifer Laycock writes, "The first ever Small Business Marketing Unleashed conference has come and gone and I've had a full week to unwind and decompress. When we first announced our conference last fall, I had more than one person drop me an email read more »
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Li Evans writes, "Yesterday, as I was driving to Via Roma which is my usual Friday night hangout with friends, I was just thinking about the different aspects of blogging, and it really hit me that it's actually a lot like Karaoke. Of course in mos read more »
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Since the small list of general SEO ones I previously published was received well, I figured I would create a download of some of the ones I find to be great tools in my link development efforts. I can't give them all away, but anyone who spends a l read more »
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Mack Collier writes, "When a business starts blogging, many aren't sure what they should be blogging about. So they begin writing about what they know best, themselves. Unfortunately, the last thing a business blog should be, is a tool to promote read more »
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Diane Aull points out that sometimes it seems everybody these days is starting a company blog and then asks the question how do you decide if blogging for your business is worth the investment of your time? read more »
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The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC to focusing more on traditional SEO and link building. The strategy paid off - read more »
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Google Analytics has quickly become one of the most popular analytics software available. Additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Manoj Jasra provides a list of some read more »
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Stan Schroeder wrote a piece on Mashable questioning whether the popular micro-blogging service, Twitter should be used for anything important. He says, "if it’s important, don’t say it on Twitter. If it requires a response, don’t say it on Twitter. read more »
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Stoney deGeyter writes, "It would be great if every time a change was made to a site that the result was positive. Unfortunately, that's not the real world. Sometimes in SEO you make a change hoping to help, but it ends up hurting. What worked somew read more »
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We've always been pretty open here at Search Engine Guide about how we do things. Partly because that's just who we are, but mostly because we like the challenge of doing things on a budget (like our readers) and ending up with examples that can hel read more »
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Tamar Weinberg writes, "As many of you exhibitors knew, Danny Sullivan sent me on a mission to find the best schwag ever at SMX West because I am a schwag addict. In the end, you all had a lot of great schwag, and it's super hard to choose the "best read more »
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Not satisfied with fooling Adwords advertisers via expanded broad matching and "free campaign optimization," Google has invented a new way to empty your wallet. read more »
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So now that you know how to post a link to Twitter, you might be wondering if there's any point in posting a link to Twitter. After all, something as new and small as Twitter couldn't possibly send any traffic to your web site, right? Wrong. read more »
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Wondering what this is all about? Well, a few SEOs needed to lose some weight, so they got together and decided to make it a public event. We are sharing our weight loss attempts right here for the whole world to see, and in the process, we hope to read more »
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Stoney tackles usability and web site issues with links to articles for more information. Quote: "One of the problems is that people tend want to skip right to search engine optimization forgetting that users matter. Many people want to rush into th read more »
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Every day we get businesses coming to us looking to improve their search engine rankings. They want to talk about an SEO campaign but one quick look at their site and we see that SEO may not be the right approach for them. Usually in these cases the read more »
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Really great article from Search Engine Guide about Ideablob.com and how Advanta Bank corp, a traditional company, is using a this site as a unique social media approach to building a new kind of relationship with current and potential customers. Th read more »
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I think that by now everyone pretty much agrees that words are an important part of your website and your online marketing campaign. While a picture may be worth a thousand words, sometimes just a few words can provide the right mental picture your read more »
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