Lotus21

Effective 9/1/2008, John Andrews will be working for Google. He explains why in his post. read more »
12 Comments     
So looking at this chart, apparently there is no possibility of optimizing a PPC account. Looks like a sales pitch for an SEO firm. read more »
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Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on Google adsense to help bloggers get paid for their work. Michael is right - this needs to be discussed more as to why it's a terrible idea. read more »
16 Comments     
"How much of why we are doing what we do should we feel obligated to tell the client, and when is it best to just say nothing and do our thing?" This could be a very interesting discussion and we all may be able to give hints to each other in thes read more »
3 Comments     
CAUTION:
Google's bounce rate can also make keyword combinations LESS valuble if the site has a high bounce rate for the #1 spot. read more »
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We've been assured that just because content sits on Google's Knol site, it won't gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how's that holding up? I found 1/3 of the pages listed on the Knol read more »
70 Comments     
Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ones are better than others?

Today's infographic visualizes the various site a read more »
2 Comments     
New Domain Lookup Firefox extension from Richard Kershaw at Quality Nonsense. All it takes is a right click or keyboard shortcut to open a new window and query the registrar of your choice. read more »
1 Comment     
Google Analytics why are you ruining it why? I always recommended to customers who don’t have an analytics package in place or were using sub standard analytics packages to switch to Google Analytics, without reservations, and for me to recommend Go read more »
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Today's infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies' websites but also on other popular sites throughout the web. read more »
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A handy snapshot of the top social media sites, what purpose they were designed to serve, and what other types of user interaction they support. read more »
4 Comments     
Great list of link building tools by Link Builder Extraordinaire, Debra Mastaler. Some here I never heard of before and can't wait to check out. read more »
8 Comments     
Ways that a business can leverage specific social sites to achieve departmental goals... read more »
4 Comments     
This is one of the simplest, yet most effective ways I've seen the Long Tail concept explained graphically. read more »
6 Comments     
More about how important links are. Larry Page founded Google based on links, of course they are important. read more »
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Seattle SEO John Andrews challenges Sphinn members to prove their mettle as marketers, by pushing Sphinn over 400 for the first time.

Sites like Digg show hundreds and sometimes thousands of votes because their members participate and exercise t read more »
76 Comments     
Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.