MackCollier

Have you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts (and yes, I mean that literally and figuratively) read more »
Discuss     
"Yesterday, I got a phone call and an email from a New York Times editor. Effectively, she told me that they wouldn’t publish my letter if it talked about the placement of the story since the section placement wasn’t “something [they] could respond read more »
Discuss     
Jennifer Laycock and Search Engine Guide announce the next "Small Business Marketing Unleashed" conference later this year in Columbus, Ohio. Expanded content, limited attendance, and a strong lineup of speakers (myself notwithstanding). read more »
1 Comment     
On your Twitter profile page, there's a small area where you can create a bio and link to your blog. But Laura saw an opportunity to improve on the skimpy space that Twitter provides. Laura added a link on her Twitter page that sends you to a speci read more »
Discuss     
With so much focus on social media and fostering conversation these days, companies both big and small are trying to figure out the best way to grow communities. Looking around at the number of blogs dedicated to the topic, you'd think there was som read more »
Discuss     
Debra Mastaler looks at the parallels between traditional linking and social media promotion. While she agrees the two entities are different animals and call for separate strategies, the bottom line is the same for both... to increase traffic and l read more »
Discuss     
Big ideas are great when executed with usability in mind, but when the they become a hindrance to users, it's time to go back to basics read more »
Discuss     
There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor (and search engine). Typically, session IDs are used for tracking a single visitor's navigation path through the site, read more »
Discuss     
One of the benefits to spending time on Twitter is that it's a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here's some tips to help get you start read more »
2 Comments     
Great article on securing proper link love on e-commerce sites. The top two tips are:

1) Don't allow visitors to enter the secure areas of the site until they are ready to check out

2) Use absolute URLs in all site navigation and shopping cart read more »
Discuss     
Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Here are some things you shouldn't measure as well as some areas where you could potentially end read more »
3 Comments     
Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. Once purchased, what you do with these domains can have a positive or negative impact on your main URL. Here are some tips on how to read more »
2 Comments     
As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the valuing of focusing on the keyword long tail. While there's no doubting the v read more »
1 Comment     
Nice little article that has some tips about how to write your first blog post. Very handy for people new to blogs. read more »
1 Comment     
Here's a great example of how one of the country's biggest companies is using a very personal touch to provide excellent customer service, and create evangelists for their brand. read more »
Discuss     
Most, if not every blogger, wants to write posts that are popular with their readers, and other bloggers. And while there are no foolproof ways to guarantee that others will be interested in what you write, there are several things you can do to g read more »
Discuss     
When a business starts blogging, there is usually a huge temptation to use this newly-minted blog as a tool to directly promotion the business and its products and services. Unfortunately, this is the quickest way to guarantee that your blog will b read more »
1 Comment     
One of the most common questions I hear from bloggers and businesses that blog, is 'How can I grow my blog's traffic?' This is a valid question, but bloggers shouldn't forget to focus on their blog's subscribers as well. Over the last year, I have read more »
Discuss     
Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: