MarkMcCullagh

Walk down the cyber streets of Internet marketing today and you'll see Internet marketing whores dressed in skimpy outfits (shocking subject lines), shaking their bonuses at you, (the stuff they swore would never be for sale again at their last laun read more »
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Everyone who has a website or blog should know about social media/bookmarking sites by now. If you don’t, it’s a great traffic generating opportunity you are missing. Here are some tips for getting targeted traffic with social bookmarking... read more »
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In the article How to Build a Recession Proof Online Business, I suggested that a website could get 1,000 visitors in its first month after launch. A number of readers contacted me to ask how they could achieve this. Read on! read more »
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Recession is here... and it could be with us for some time.

In this article I explain how you can plan and create an online business about any subject.

The target income I look at is $60,000 a year, but you can decide and plan your site for wh read more »
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If you are planning on starting an online magazine or membership / subscription website, getting things right from the very beginning can save you a lot of time, money and heartache later.

This checklist of features is based on the experience of read more »
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This video showcases a free online marketing tool that can help you gain a lot of publicity from Web2.0 sites. read more »
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It’s not about perfection but rather voice; it’s not about selling but rather authenticity. No matter what anyone tells you, there is certain poetry to engaging with people and we should not try to chase the audience. If our commitment is too authen read more »
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Should you make your prospects think, would that help your sales? read more »
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An authority is someone or some entity who’s opinion(s) about specific topics are respected and valued by industry peers. This definition is both interesting and important because it can guide much of our decision making going forward. Case in point read more »
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CHICAGO: Starcom, behavioral targeting network Tacoda, & comScore research reveals that a very small & unrepresentative consumer segment is accountable for vast majority of display ad click-through behavior. Fascinating stuff. read more »
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Internet marketing is not SEO. It's not PPC. It's not e-mail or web design, or social media. It's the sum of many parts.

Here's how Ian Lurie see's it all fitting together read more »
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I often get questions about creating, maintaining, and optimizing an online presence from small businesses and non profits; how to get into search engine results, how to redesign an old site, what tools are available that are useful, inexpensive or read more »
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My job is to help companies get better rankings on search engines via content. One of the ways that I do this is by writing and submitting search engine optimized press releases. I started to write this “how to” as a post, but it became so huge (15 read more »
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Listen to this audio by Mike Stewart and Jeff Herring about using articles, video and audio to promote your blogs and web sites. Ninety minutes of great information. read more »
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Is this just spam or not? read more »
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As I’ve mentioned before, one of the best ways to build relationships online is using a combination of three strategies: 1) Comments 2) Links and 3) Contact. I’ve promised my readers I’d get more into this Personal PR strategy...so without further a read more »
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'75% of your audience uses a search engine to find you. Get used to it. All the banners and 'viral' marketing on earth won't come close to results produced by a top 5 ranking for a relevant phrase." read more »
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If you have Google Alerts running for your top keywords to identify when someone has linked to you or mentioned your site, you’ve surely found questionable places abusing your content. A huge percentage of the time I have found that they are junk bl read more »
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Have you propagated sufficient exposure using RSS feeds and directories? Don't overlook a nearly natural phenomenon of building links and reaching industry leaders or influential bloggers as a result of clever content and RSS. read more »
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I ended up with some rather interesting thoughts yesterday. What would Internet Marketers do if they could travel to the future, or maybe back in time? read more »
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Marketing is the key to success in any business. The 7 rules below are applicable to all forms of marketing but are especially relevant for online marketing where inexperienced people can "burn" a lot of money quickly and become very discouraged. read more »
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Great post by Shannon with some inspiration from Seth Godin read more »
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Don't shoot the messenger ... just found this advice in my reader, and thought the perspective was unique.

Good read! read more »
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If you want to be more effective with driving traffic to your website or blog with social media, here are five steps that are sure to improve your results. read more »
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Kris and his team have been working on a new network for affiliates and advertisers that has honestly got me excited. It's called the Pepperjam Network. I have been working online since 1996, and The Pepperjam Network is nothing like I have ever see read more »
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