MattSawyer

Can Matt Cutts detect paid links embedded in content when he is looking right at them? read more »
6 Comments     
Working for one of the largest agencies in South Africa, I can confirm we haven't been contacted by Google to discuss certification in any way. In my opinion this is another bankroll for Google, there is no way they can monitor every single agency t read more »
14 Comments     
How to get 800,000 visits from Google.com in just 7 days! read more »
2 Comments     
Changing a domain can be an exercise fraught with hurdles, do it wrong and it can mess up years of hard work. This post takes a look at things you need to consider when doing so. read more »
4 Comments     
Searchlight Digital today released their first tool, allowing you to test massive multivariate tests on anything you can think of. read more »
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Wordtracker has a cool new tool out, here's how to apply some interesting keyword strategies. read more »
3 Comments     
Kalena is known for her scathing dumbass of the week series - but this one is more than just humour.

"Let me preface this post by saying that I love Google and I’m a big supporter and very early adopter of AdWords pay per click advertising. BUT read more »
3 Comments     
It's finally happened; Jerry Yang has announced that he will leave Yahoo. More news inside. read more »
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The natural results in Google drive more than 70% of search traffic, though only account for 12.5% of online spend.
Why is this? Take your pick.... read more »
3 Comments     
ne of the most basic rules in marketing is test test test. Whatever you’re doing, no matter how small, test it to make sure it performs to the best of it’s potential. However, testing takes time, and let’s be honest, it isn’t exactly thrilling. Wors read more »
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Seems that Google have changed the way they export their PR to the toolbar with updates happening on new blog posts as recently as last week.. read more »
7 Comments     
With Twitter the phase of “do we really need it?” is over. So what are the Twitter tools that really make a difference for SEO and overall business users? read more »
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Interesting move from Google, it's the 1st time I've seen them go granular, but hey, what's with the dig at shadyseo! ;) read more »
20 Comments     
An interesting look at the mechanics of how something goes viral, be it linkbait or presidential campaigning read more »
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Everybody who works for an SEM agency, has worked for one in the past, or just visits Fortune 500 company websites from time to time, has probably had this thought at least once or twice; “If only they got it…”. Well, within the next 5 years, most l read more »
7 Comments     
Is anyone working on reducing the spam that is submitted on Sphinn, looking at some of the user names, it seems that spam-bots are able to register and submit.

I get all Sphinn content fed to me via RSS and it takes me ages to filter out all the read more »
38 Comments     
Google sucks when it comes to telling people what search queries your PPC traffic arrives from. read more »
6 Comments     
To properly organize yourself and your work and to make your clients happy, you should definitely have your own backlink reporting system. Of course, the reporting method can vary from client to client based on two major facts: read more »
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I'll credit this to Jonah Stein because he was the one who pointed it out to me, but said he didn't blog so I could do it. The Akismet stats page clearly shows that since about August 2008 the ratio of Ham (legit blog comments) to Spam has been in d read more »
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Twitter has become the new bloggers playground, with Andy Murray (Tennis Player) and even Obama twittering on a fairly regular basis (although I would suggest the Obama postings may become slightly less frequent ;)). However it has also become a com read more »
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Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise.

It used to be that some fairly horrific keyword stuffing could see a website soaring read more »
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No surprise that Twitter is often the channel doing the best job breaking interesting news and breaking Lisa Barone into giggles. read more »
1 Comment     
"What degrees should upcoming SEOs and SEMs obtain?" - was the question of a poll at SER. Have a look at the results and share your thoughts... read more »
3 Comments     
Deanna Writes...
"Seeing as how we are currently in a serious economic recession, more and more major companies are relying on what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effec read more »
3 Comments     
Essential insights on link development from Eric Ward: look for passion & partners and pretend once in a while that you work for Google ´making sure search results are good for your particular industry´... read more »
8 Comments     
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