MattSiltala

Shana or The Nanny to some has been nominated for the 'Hot Blogger Calendar', show your appreciation by giving your vote to 'The Hot Shana Albert' !!! read more »
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I watched Vince ask this question on Plurk, do the research, get feedback for a blog post idea, and this is a great example and idea for those wondering how to utilize sites like Plurk or Twitter. This article is also a pretty good read too. read more »
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This is a guest post from kd kelly. kd kelly, aka dotlizard, who has learned a harsh lesson or two in her time on the internets, and wants to warn us about the dangers of social media as it relates to trusting relationships that end in lies, decepti read more »
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97th floor just launched BLVD Status, their SEO/SMO web analytics tool. It's got some nice features and definitely worth taking it for a spin. read more »
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In social media marketing there are essential things to keep in mind to making your content go viral. Here's 5 great tips to assist you in the process. read more »
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Mat Siltala of 97th Floor brings us more great viral marketing tips and reminders with a case study about a clever restaurant. read more »
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Many times we get an opportunity at a link on a site that looks great and we are super-pumped about it because it is in the right spot, on a great looking, relevant website. But don’t get your hopes up yet … there are a few simple steps you can take read more »
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This is not a how to spam article, this is an article that will hopefully help you better understand the life of your stories on Digg. If you better understand the stories and the process you can increase your chances for a front page Digg. read more »
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Found this overview for Basic SEO - Great for anyone just starting out... and might not be a terrible thing to show clients read more »
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Good article from Chris Bennett about some of the mistakes companies make in the name of reputation management. "If you go about Reputation Management with a systematic approach with no room for adjustment or ramping up, then you will get stuck more read more »
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Today's post in an on-going series of Viral marketing ideas from the guys at 97th Floor. This one is an idea for a financial planning company. read more »
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Ripoff Report (who will not get a link) is a site that allows people to share their displeasure with a company or its services. That all sounds fair and well, but the company seem to be employing a lot of strange tactics read more »
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I'm guilty of all 12! read more »
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As I have noted in previous posts, the majority of my friends and family don’t really have what I like to call a “firm grasp” of what I actually do for a living...So, for my New Year’s resolution I decided I would just start lying.

“Yes, we do p read more »
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Rand and the rest of the Mozzers have released their long awaited SEO/SEM industry survey for 2008. Check it out and complete the 51 questions for a chance to win an iPhone or $400.00 from Amazon. read more »
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An interesting analysis of some truly bad SEO from Sam's Club, who is jumping into the SEO business. Pick up your SEO along with a package of salmon fillets. read more »
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If you look for credit cards you would expect a mix of results between official bank websites and independent comparisons and reviews. At the present time comparison websites are winning the top spots and banks can’t leverage their brand authority e read more »
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This year you need to be more creative no more using Digg for the social aspect, no more late night chats about the natural high you get when playing the game that is Digg. If you are like most up and coming “middle class Diggers” seeing your storie read more »
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Stoney deGeyter recently wrote a great post on when usability is more important than SEO. With this article in mind I got into a conversation with a great and well-respected Flash developer, Dan Decort, about Flash and the caveats it places on usabi read more »
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RipOff Report is the virtual equivalent of someone saying it'll cost £50 not to have your legs broken. Do your bit and spread the word about their shady practices. read more »
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Chris over at 97th Floor makes a compelling case about Google indexing and ranking a site that seems to be clearly in violation of Google's TOS on several accounts. Intrigued? Read on.... read more »
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Chris Sherman's informative take on how to approach big sites in regards to paid search. Shannon at 10e20 does an excellent job outlining all of the highlights of his presentation. read more »
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Designing content whether it be an article, landing page or a website you want to evoke a certain image. If you are selling then hopefully your image has a lot to do with trust. What makes one design more trustworthy than another? read more »
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I have a confession to make. I am a celebrity gossip addict. I love to look at pics and see what people are wearing. While browsing one of my favorite sites yesterday I came across what looked to me like pay dirt for some great link bait. read more »
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I made this list to see how long it would take to quickly spit out the fastest ways somebody could tweak their AdWords account for an increased conversion rate…after 10 minutes I had this list. read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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