MelissaF

One of the resounding themes of this year’s PubCon was a short but profound question: What value are you adding? While it seems like an easy question, having a solid answer to the question can be the difference between success and failure for your s read more »
3 Comments     
"As a WordPress enthusiast, guru, and lover, I use plugins every single day and am constantly researching new plugins — even creating plugins." read more »
4 Comments     
Google, for the fourth time that I know of, has messed up the exchange rate that they pay publishers outside of the US. Of course, each time, this is in favor of Google paying less to publishers. 4 times!?!?!?! read more »
4 Comments     
I hope that don't decide on a duplicate video penalty :-) read more »
2 Comments     
"More and more conventional link building methods, like directory submission are of less and less value, Google does not even recommend high quality paid directories any more. In fact soon we’ll see a situation where all artificial ways of link buil read more »
10 Comments     
Ohhh, I love stupid people. No, really, they make my day a lot of the time. Like the person who decided to ask Danny Sullivan to put paid links on Search Engine Land and then tried to reassure him that there are no dangers involved in such actions. read more »
45 Comments     
"Creating search engine marketing strategies for franchised companies is some of the most challenging work I’ve done in my career—and also some of the most rewarding. In this column, I’ll outline some lessons learned when working with franchisees an read more »
Discuss     
If you are small to medium sized business there are somethings you need to really think about when you are thinking about a budget for a new Web site. How much do you spend each year on newspaper ads, magazine ads and other forms of advertising? Wha read more »
Discuss     
Just a few questions you might not have thought to ask your clients that present link building opportunities. read more »
Discuss     
Hrmm... so what about all thos DNN, Joomla, TYPO3 rewrites i've written, do i have to change them back? read more »
29 Comments     
Lee - Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels?

I think the answer is all of the above, depending on the situation. The growth in attention to social media as a marketing, communi read more »
1 Comment     
Oh, the Lovely Client…Some Ideas On How to Get Along with Your Web-Services Provider....#1 You Are Not Our Only Client, #3 Please Don’t Waste Time Calling Me to Tell Me You Emailed, cuz I Know You Did, #8 I Am Fully Aware That the Economy Is Bad and read more »
3 Comments     
I posted the browser stats from Google Analytics of SELand, SERoundtable and my personal blog, CartoonBarry.com at Search Engine Land. Chrome looked pretty impressive.

I encourage you to share your stats as well. So go to Google Analytics, cha read more »
35 Comments     
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the read more »
5 Comments     
Bill Hartzer writes, "I've put together a list of six things you can do right now to get nearly "instant links" to your web site. In many cases these six "techniques" of getting links are nearly automated, so your link will show up almost as fast as read more »
3 Comments     
Some great tools mentioned by the fabulous Matt McGee and others at SES. Recap by Lisa Barone. read more »
Discuss     
Matt McGee talks about local search and a session at SES San Jose he caught called "Local 2.0: The Evolution of Local Search", put on by The Kelsey Group. Check out his insight! read more »
1 Comment     
So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now? read more »
Discuss     
"How much of why we are doing what we do should we feel obligated to tell the client, and when is it best to just say nothing and do our thing?" This could be a very interesting discussion and we all may be able to give hints to each other in thes read more »
3 Comments     
Steven Bradley's awesome monthly round up of search & social media links. If you missed your reading this month, this is the only place to catch up. read more »
3 Comments     
Well, I don't think Cuil will be any competition for Google. I do not like the results and I didn't get what results that were relevant which the creator is bragging about. read more »
Discuss     
Danny takes a deeper look at the new search engine aspiring to compete with Google and the conclusion is inevitable:

"With the huge caveat that nine queries are far from letting anyone conclude anything, I still didn't come away with a sense tha read more »
5 Comments     
Just a reminder... read more »
Discuss     
Sephy raises some important questions - like where did 759 bugs disappear to in 24 hours or so, whatever happened to supporting old versions of Wordpress, will post revisions bloat your database to an unmanageable size, and the fact that turning any read more »
13 Comments     
Sadly even in 2008 most SEOs fail at writing, even SEO copywriting. Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John read more »
7 Comments     
Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: