NathanLinnell

Avatar Posted By: iamafurling 189 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Search Marketing
An entry in the Marketing Pilgrim scholarship contest by Nathan Linnell, this is a great analogy for PPC, SEO and their sometimes forgotten friend Analytics. I will use this analogy (slightly shortened) to explain the different parts of SEM to clien read more »
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Avatar Posted By: SimonHeseltine 399 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Web Analytics
Creating a successful marketing campaign is not done on a whim, but instead requires extensive research and planning. To be successful you have to put in the time and effort into the creation of the campaign and not just reacting to what you learn read more »
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Avatar Posted By: wolftrust 407 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Web Analytics
Nathan Linnell posts of the parallels between the benefits of web analytics and the principals of the Red Sox organization. read more »
3 Comments     
Avatar Went Hot: October 25, 2007 - 12:24 pm
Posted By: SimonHeseltine 408 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: SEM
Nan Dawkins put together a great post talking about thinking beyond the SERPs when planning your Reputation Management Strategy.

"Having a say in how your brand is defined in the world of Web 2.0 requires more than a search engine strategy. It i read more »
5 Comments     
Avatar Posted By: wolftrust 421 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Other Online Marketing
Successful fundraising bites the organization.

"..how many charities want to see search results with the words 'name and shame' and 'blackmail' coming up for their name?" read more »
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Avatar Went Hot: October 8, 2007 - 8:41 am
Posted By: debram 424 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: SEM Industry
Over on SearchMarketingGurus.com Liana asks: Is outing unethical SEO/SEM practices ethical or just fodder for linkbait? You decide... read more »
21 Comments     
Avatar Posted By: SimonHeseltine 427 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Google AdWords
Jacob Wolfsheimer has put together the definitive guide for the application process for Google Grants for nonprofits and agencies representing nonprofits. read more »
1 Comment     
Avatar Posted By: wolftrust 434 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Paid Search
In the head of a searcher looking for an engagement ring. My exploration of the role of geotargeted PPC ads from the search engine user's perspective with takeaways from the search marketing side of me. read more »
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Avatar Posted By: johncope 443 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Online Marketing
Every organization should be testing emails to increase overall response or conversion rates. read more »
1 Comment     
Avatar Went Hot: September 14, 2007 - 6:13 am
Posted By: SimonHeseltine 448 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Google AdWords
Up until recently, while Google had said that their Grants program would cap out at $10k of clicks for free, and $40k of clicks for pennies on the dollar, they hadn't enforced it. Now they apparently are... read more »
2 Comments     
Avatar Posted By: wolftrust 455 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Other Online Marketing
"What to Read and Why" covers how to cut through the clutter of best practices and white paper (propaganda) in online marketing. read more »
1 Comment     
Avatar Posted By: SimonHeseltine 484 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Paid Search
A nice overview of the eligibility requirements, benefits and drawbacks of the Google Grants program for 501(c)(3) non-profit corporations. read more »
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Avatar Went Hot: August 10, 2007 - 8:20 am
Posted By: lmandzok 484 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: Paid Search
While bidding on competitor brands is not against Google policies, this guy buries a phone number in the display URL. read more »
4 Comments     
Avatar Posted By: NathanLinnell 498 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Web Analytics
Building off of a post by Avinash Kausik, this goes into the metrics that should be tracked on a content site. This is part one in a series of three and deals with tracking of visitors. read more »
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Avatar Posted By: SimonHeseltine 498 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: Google Searching
People using Dell co-branded Google search don't get Universal search, yet people using Firefox co-branded Google search do. So the Dell users don't get to see the bikini clad Lindsay Lohan images that the everyone else does... read more »
1 Comment     
Avatar Posted By: wolftrust 499 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Other Social Media
Word of mouth marketing is growing conversations by listening, understanding, and engaging both fans and detractors through interesting, relevant, and authentic stories to create influencers out of regular people. read more »
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Avatar Posted By: SimonHeseltine 501 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Blogging
Is a CEO blog the right move for every company? The answer is no! So what makes it the right choice for yours? read more »
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