OnlineMarketer

Here is why Julia Allison is a terrible example of self-promotion, a warning of the missteps of public relations, and why WIRED ought to be ashamed. read more »
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I've been thinking a lot recently about my career path. In part, my vocation (online marketing) did not even exist when I was in college.

How did I get here? And how can I help others find success in their marketing careers? read more »
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Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your business. Here are 21 t read more »
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AC/DC didn't just rock. They also gave us lessons that can be applied to your career in copywriting. Here are 5 ways Angus and the boys can help! read more »
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This isn't a joke or some huckster jive. I know the secret, but it's not what you think... read more »
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Jason Calacanis announced on Friday that he was retiring from blogging. There was a very mixed reaction to the news, with most believing it to be a publicity stunt. Jason said in his farewell post that instead of blogging, he would instead be postin read more »
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It's becoming a far more common story: legitimate Facebook users attempting to log in to their accounts and being greeted by a notice that the accounts have been disabled. Tony Adam documents his frustrating experience with Facebook and asks why the read more »
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Marketers must think deeply about customer experiences and communication. In whatever field you work, do you have an extraordinary sensitivity? But while marketers are focusing on both big-picture subjects and tiny details, are they missing out on t read more »
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Social media like Facebook, Flickr, and Delicious has been around for a couple of years now and companies are starting to dip a tentative toe into the water. While such courage should be applauded, serious missteps have occurred that embarrass the o read more »
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A great post discussing 10 unusual truths about social media. read more »
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The ins and outs of Facebook read more »
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Of course, you can set up a Facebook account without either of those, but my must-have apps integrate both of these things so… My point is your profile, and therefore your image online, will look a little sparse if you don’t do more than slap a gene read more »
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In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics - commenting and optimizing read more »
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I got an excellent 'bring back old customers' email, you should see it. When you try to bring back old customers, you can’t just tell them ‘come back’. You must give them something in return. And this guy, he didn’t even say 'come back', he just ask read more »
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According to a Rapleaf study, while both sexes still use social networking sites in huge numbers, women are the ones holding down the fort read more »
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Universal McCann has recently published its comparative study following Social Media trends by three waves: September 2006 (Wave 1), June 2007 (Wave 2) March 2008 (Wave 3). read more »
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Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.

The th read more »
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It's not always easy to tell whose posts are worth following. Statistics may be able to show which users of the micro-blogging service have the most influence. When blogger Robert Scoble began to post updates on Twitter about the China earthquake, t read more »
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Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why. read more »
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Marketers know that social media is impacting their business, but no one knows exactly how much. In what ways is social media changing business, how is this new medium different, and can we measure it? Should we even try? In short, what is the worth read more »
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Guy Kawasaki is slamming Twitter all day long promoting his two pet projects. Would we even know about these sites if Guy was not involved with them since neither site brings anything new to the table?

Edit: spamming changed to slamming. read more »
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Nice overview of how social media can be used to have a positive impact on a newly launching blog, both from the point of view of an experienced blogger launching a second blog, or for a novice without an existing social media network. read more »
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Awesome list of tips, tricks and tools that one can use to get StumbleUpon traffic. For the novice and expert. Shows you in depth how you can build trust, reputation and friends on StumbleUpon and then use that to leverage and get highly targeted tr read more »
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Done right, paid search advertising is one of the easiest ways to increase knowledge of your product or brand. But done poorly, it can cause your marketing budget to hemorrhage and turn your customers against you. Don't forget to Sphinn this article read more »
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Digg doesn't have a category for social media. It seems ironic that the most popular social bookmarking site does not cater for its own ilk. So, what are the alternatives? read more »
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