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One of the biggest shortcomings of Google Webmaster Tools is that you cannot see changes over time. Glync is a free Firefox extension that allows you to track your domain's links over time right in Google Webmaster Tools. The Pro Version lets you tr read more »
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Richard Baxter at SEOgadget covers the SEO for Web 2.0 session at SMX London 2008.

Speaking:

Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, Microsoft
Tom Critchlow, Head of Search Marketing, Distilled
Mikkel deMib Svends read more »
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Richard Baxter at SEOgadget summarises points of interest gleened from the international and social media SEO track on day 1 at SMX London 2008.... read more »
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I [Ann Smarty] have posted a lot about backlink research previously:

* Exploring the anchor text of backlinks;
* Backlink checking tools;
* Yahoo advanced link: operator to explore your competitor’s backlinks;
* Analyzing your read more »
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Ann Smarty writes, "Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should come in handy." read more »
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While we (surprisingly) seldom see accessibility issues discussed in SEO community, search engine optimizers should definitely both explore and implement accessibility standards read more »
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A practical list of steps to take when redesigning your website by the local search optimization guru. read more »
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FireFox is the most customizable browser I am aware of and hence it is my favorite one. A while ago posting a huge overview of SEO tools I promised to compile a similar list of available FireFox SEO extensions; and so here I am. read more »
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It's got to be a tough job to preempt the internet's collective whinging when Google announces a big deal like Chrome, but Mr Cutts steps up. What has he missed? read more »
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One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and how to gain those links. But in order to target a large range of the long tail keywords, we do read more »
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Ann Smarty writes, "Keyword position should not be the ultimate goal of SEO campaign and hence it shouldn’t be an SEO process success metric. That’s the point I’d like to further discuss here. I’ve outlined the pros and cons of most popular SEO meas read more »
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The mainstream media are paying more attention to outbound linking, starting with a 4 week trial of "linking out to external sources from within the body text of its news articles" on the BBC. read more »
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Erik-Jan discusses B2B link building and concludes that different goals are required than in B2C link building. He also explains why B2B link building is easier AND more difficult than B2C link building. read more »
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You’ve picked a topic that your ideal readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new reader read more »
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Do you know how to write compelling meta descriptions that get people to click thru to your site? Refresh yourself on the basics & see the strategies in action. read more »
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Recently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to read more »
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In the first part of this series about B2B SEO, we spoke about an online strategy for B2B websites. We named some differences between B2B and B2C websites. We also determined the kind of content a B2B website needs. This article dives deeper into th read more »
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When talking about usability, most people will refer to "simple things" like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving read more »
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The #1 ranking page on Google and Yahoo for a killer local real estate query happens to be a domain for sale. [sarcasm]Nice job, search engines. That's good for users.[/sarcasm] read more »
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brian carter writes "Everyone who has a persona in multiple social networks knows that:

1. Social media site profile pages show up in search engine searches for your persona username and/or real name
2. These pages can be valuable links to read more »
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Are we all working so hard on other peoples website that we haven't got time to sort out our own? read more »
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The wet dream of all webmasters is to get to the frontpage of Digg or Reddit. After reading how Cracked.com did it on Digg (hit the frontpage) I decided to write a follow up for StumbleUpon. That’s how it works: read more »
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A strange new bug in the search feature of the Yahoo Directory seems to be showing sites either hosted or extensively cross-linked with the site you are searching for. read more »
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Rand Fishkin writes "For the last two years, SEOmoz's Page Strength tool has been one of our most popular features. Using data collected from sources around the web, it aggregates, measures and scores a page based on its relative popularity and impo read more »
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Very useful list of FireFox SEO plugins from Ann Smarty on SEJ. read more »
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