Ozone

Lately we’ve received a spate of client inquiries about Wikipedia.
“Can we create our own entry? Can we edit our entry? How do you find the line between promotion and fact? Why is Wikipedia so important in the first place?” read more »
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TechCrunch - Microsoft’s Live.com portal will change significantly this evening. No longer will it be a simple search engine with a few other services bolted on. It’s now a social network, too, pulling in activity information and content from around read more »
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Introducing Super Split Tester, a really neat and useful tool (free) that helps you pick the most profitable ad (instead of the one with highest CTR, etc...) when split testing a PPC campaign. read more »
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Since social media is, well, a social medium, it’s important that users understand the proper ways to behave online. No, just because you’re behind a computer monitor in your mom’s basement doesn’t mean all social etiquette goes out the window. read more »
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Dave Harry's thoughts and tool recommendations on how to get the most research for your buck. read more »
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The Lisa covers this Pubcon session on Word of Mouth Marketing and how the old has become the new. Organic WOM occurs naturally when people become advocates because they are happy with a product or service. Amplified WOM happens when marketers launc read more »
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Interesting move from Google, it's the 1st time I've seen them go granular, but hey, what's with the dig at shadyseo! ;) read more »
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Rankings rankings rankings. We all need them. It seems like all anybody talks about. But focusing on rankings distorts the overall message of SEO... read more »
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Tom Critchlow gives us another clever and ethical linkbuilding technique. The basic principle is to find link leads by searching for pages or sites which used to offer a service and no longer do. read more »
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SEOmoz @ Its finest: Just as with SEO, it's all about trust. Sell too hard and you'll end up with clients who "suck your soul and make you hate work through endless demands for unrealistic things" read more »
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Free 7-part email series teaching search engine friendly website design. read more »
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Lately I’ve been toying more and more with the content network on Google Adwords. It has the ability to draw a much larger level of traffic than the typical search network in most situations.... read more »
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Here's an easy way to install AdWords conversion tracking into individual WordPress pages and posts without having to modify theme templates. read more »
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Rand Fishkin writes "For the last two years, SEOmoz's Page Strength tool has been one of our most popular features. Using data collected from sources around the web, it aggregates, measures and scores a page based on its relative popularity and impo read more »
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Search Engine Optimization is all about optimizing your blog to position it higher in the Search Engine Results and thus increase overall visibility. It’s one of the most, if not the most, important aspect of blogging.

Here's 15 of the most under read more »
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Recipe for Traffic Cocktails:

Mix 1 part media interview, 2 parts social media savvy, and one giant set of you-know-what's and you've got the recipe for one incredibly bold and effective publicity stunt! read more »
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Article on using Flash with some thought given to SEO . read more »
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Thinking of tapping into the Facebook crowd for some high-profile advertising? Take a look this list of 100 tools & tips to help maximize all Facebook applications & opportunities. read more »
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Search Marketing Expo

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SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

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