PatrickSchaber

One of the major challenges in Local Search is connecting offline local businesses with online customer reviews. LeaveFeedback.org is a free service to help local businesses get authentic customer reviews with little effort, by incentivizing existin read more »
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From the page: "If a church can create a video with viral potential and upload it to a social media site, anyone can do it." read more »
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In Bob Loblaw's (E-Marketing Performance Blog) own words, "A historical record of one of the greatest, all time, 12-month-long link baiting campaigns broken down into ten steps." read more »
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A properly built web site will ensure that the search engine spiders are able to access all pages of your site with more importance placed on the more important pages. It will also insure that the human visitors are able to accomplish their goals, e read more »
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Patrick Schaber discusses using paid search for branding purposes (beyond the direct sales benefits), and specifically a couple of strategies he uses to brand with different groups. read more »
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Product pages maintain considerable strategic importance for ecommerce websites. Your visitors enter your product pages not only with an intention to buy something (the most desired end action) but to also learn, research and compare what you have a read more »
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I don’t think you can put a dollar figure on social media to prove ROI. You’ll have a hard time showing what the revenue increases were from your blogging or other social media efforts. I don’t think that the medium is wide-spread enough that you ca read more »
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http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/11/who-should-publ.html


Among the questions executives ask about social media is where should it be located? Who should launch, manage and publish the blog(s), vlog(s) and/o read more »
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Jennifer Laycock introduces a new search & marketing conference geared toward small business owners next April in Houston. Lots of the best names in the industry will be speaking. (And I'm gonna speak, too!) read more »
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There are an unlimited number of ways to obtain high-quality backlinks. You’ve probably heard about many of them, including social bookmarking, linkbait, guest posting, directory submissions, press releases etc. Thankfully, we won’t be talking about read more »
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While I have no definitive proof that Google doesn't consider length of registration as part of their algorithm, I do think I can use a little common sense to explain why it would be a silly thing for them to consider when it comes to determining ra read more »
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Small business owners, shouldn't be afraid of social media but rather embrace it. In a lot of ways, it has once again allowed small business to compete with the giants. read more »
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Have a look at Maki's profile or the Network page above, and you'll see it: 100 submissions "gone hot." Congrats!

http://sphinn.com/user/view/profile/DoshDosh
http://sphinn.com/network.php?sortby=2 read more »
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Many of the best search marketers own or work for small businesses. They share great advice and articles about SEO, PPC, social media, local search, and more. But these folks also share a lot of great advice for small businesses indirectly — by the read more »
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Hugely entertaining article from TheNanny612 about the lurking menace that threatens us all. Social media crash-and-burn! read more »
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Guaranteed to give you a splitting headache ... and/or make you LOL. Probably both. Well done, Courtney. read more »
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I have figured out a simple yet cleaver strategy to make sure that your press releases are seen by cities and regions that are looking for your specific keywords. read more »
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101 Blog Building Tips read more »
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Plugged-in bloggers evangelize publishing full feeds. Bill Hartzer (Phreak-of-a-blog-scientist)explains full feed link building benefits (many of us miss) in plain English. read more »
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In this post we cover where to submit your video feeds in either RSS or MRSS feeds as well as listing URLs where you can upload your video to various video search and video sharing websites. Finally, we should you a few tools that you can use which read more »
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Day 1 of the (Un) official Sphinn Awards.... So exciting!! read more »
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Just did a spell check on my last submit and saw that Sphinn doesn't recognize the following words:

Sphinn
Google
Nofollow

:D read more »
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Patrick highlights the use of Facebook groups by Febreeze for their "What stinks?" marketing campaign. It's a good analysis of how social media can be used. Some of the comments are interesting also, especially one from a journalism student that rea read more »
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You’ve probably seen a lot of talk this week about Google Maps being available at gas station pumps. As usual, some of the local searcharati think this is another game-changing move on Google’s part. As usual, I think it’s not. read more »
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sick of waiting for your blog to load and watching readers leave before the page is loaded, then check look no further read more »
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