Phil

SEO continues to evolve. Need more evidence that Google uses bounce rate to test their SERPs?

Here’s are screenshots from one of my sites (it’s a “white hat” site or I wouldn’t be posting the footprint here). The first shows overall traffic: read more »
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If there is one thing that I can take away from the search engine analysis industry, it’s that cheap tricks are not the way to get far commercially. You might fool a search engine at first, you might achieve a bout of good rankings, a spurt of traff read more »
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There are so many ways to go about structuring the internal link map of a site. Optimising this can win you positions in the ranking results, but sometimes can affect your site badly. How worth while is spending time on this tactic? read more »
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The Google Blog has big news -- Google and Yahoo have decided to kill their advertising agreement. The reasons cited are that the government has been reviewing the agreement but they are not happy with it... read more »
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I had no idea my Twitter messages could be read by anyone. That's a scary thought, but now that I know about it, I can use it to my advantage. read more »
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If you are a google adsense publisher, you may have heard many frightened stories about the banned publishers who suddenly found their account disabled and their businesses are destroyed even before start because they depend on Google to earn money. read more »
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Hi Sphinners. My post is about bounce rate, could all you gurus, pundits and veterans please pull in for a mo and bring your experience to the table? I wouldn't mind a thorough discussion to bring light to this topic. read more »
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"Economy through obscurity is as bad as security through obscurity. Unfortunately it’s precisely what a search engine, or rather our way of using it, has to offer to the majority of businesses listed ." read more »
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Matt Cutts posted the following comment on his blog on September 24, 2008: "I wouldn’t be surprised if new PageRanks started showing up this weekend or so."
http://www.mattcutts.com/blog/traveling-light-posting/#comment-133935 read more »
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Hrmm... so what about all thos DNN, Joomla, TYPO3 rewrites i've written, do i have to change them back? read more »
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Concepts that spread can be divided into those that stimulate memory and familiarity in people, those that are a brand new experience to people, and those that are a balance somewhere in between. Titillating the senses sure helps. read more »
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Wall Street Journal predicts release of free Google web usage stats product, set to rival Hitwise and Comscore. Where is this product I ask? Emily Steel please respond. read more »
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Sharad Verma of Yahoo Search said, "'ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but e read more »
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Phil looks in to the myth of the Google minus 950 penalty and invites others to bring their experiences to the table. read more »
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A beautifully written post by Sandy, detailing the why, when and how of using humour in writing.

Humour is one of those rare things that has global appeal. While it is true that humour does differ from nation to nation (think dry British humour read more »
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There are a few different ways that misinformation occurs. The problem is that the internet amplifies each of these errors to dangerous proportions. read more »
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South African Mobile provider Vodacom, takes a big step in the right direction towards being a mobile content provider with the recent launch of the Mobile Soapie: SoLikeLife. Are they creating the foundations to increase the mobile search market de read more »
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Methods for creating brand awareness through online communities; the only cost, is your time. There are two specific ways mentioned in the post. read more »
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For many years, Google has influenced the lives of their loyal patrons. That patronage, however, may have detrimental consequences in the long run, as privacy grows more threatened by the day. Will the end be true to Tim Berners Lee, and Google's cu read more »
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Many people believe that their results drop in rankings because Google has penalised them, others believe that these penalties don’t exist and that a drop in rankings can be attributed to Google’s re-indexing. Both sides have valid points, as well a read more »
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Yahoo are developing a distributed columns SQL database, roughly tens of millions of gigabytes in capacity. They claim it will lower their app development costs. read more »
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What levels will we actually stoop to to get the traffic/links we need? Do we stop to think of the backlash when caught out? What happens to our client's reputation? read more »
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What do us optimisers do when we want to rank sites in foreign countries, or a range of countries? Besides using Google's country specification in Webmaster Tools, who do we optimise for? With limited time, who gets our best attention? We shouldn't read more »
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Small insight into how current use of standard analytics options does not show the complete picture when it comes to the status of your website traffic. Have we taken into account that mobile search is increasing? read more »
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Three-word generic straplines? Please, no. Craft your opening words to clients, readers, friends and intelligent strangers with some finesse. Just...uhm... do it. read more »
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