RedEvo

The Debate

The real meat and potatoes of the discussion right now, however, isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. I've stated here repeatedly how the rules of SEO are always i read more »
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Media are a gamed community that exists to serve self-interested parties, and truth has never gotten in the way of a good story.

When search marketers complain about others manipulating the web and or media, at best it can be described as hypocri read more »
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Building a 5 tips list is a great way to establish yourself as a guru. Follow these 5 tips to make sure your 5 tips build you into an online super star. read more »
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Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. It is no different then when celebrities use their cl read more »
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"Here are eight common mistakes companies make in selecting keywords for their campaigns." read more »
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In order to help people who are hell bent on failing online I’ve come up with this handy check list. If you follow this list carefully your website site will fail. Hope it helps. read more »
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It looks like more and more topics are showing up about the new purchase of IndexTools and the when we can all get access to the free tools. read more »
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Sometimes link building is more difficult and painful than a root canal, and sometimes it's so easy it happens in spite of us. It can be especially frustrating when you are trying to build links for a site that is perfectly deserving of the links yo read more »
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Our industry is hot. Red hot. As such, just about every idiot who has ever coded a page of HTML will tell you that they "do SEO." read more »
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Great post by Jennifer over at Search Engine People on how large companies are going to have to get into SEO in the future due to the lack of mass training available. read more »
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Keywords are a crucial aspect of any website. Making sure your web pages are optimised for the words and phrases used by people on Google etc is vital for on-line success. Here's how to find them for free. read more »
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Keyword tools are superb. I use them and love them. Sometimes however just creating a list of seed keywords can be a challenge, especially if you are too close to the subject or company. With the phenomenon of social networking it seemed plausible t read more »
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I’m wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utt read more »
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I’m not doubting the power of a successful link building strategy. Links can make or break a site. However I’ve spoken before about how I think Google needs to do more about shabby link selling and spammy link sites, this post shows you why. read more »
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As I wander through forum land I am increasingly aware of how people are going into SEO meltdown. You know the kind of people I’m talking about. In essence they have either a bad site, a bad idea or worse, both. read more »
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Every suggestion in this is well worth considering. A must-read post on getting more traffic that should give you at least one new thought. read more »
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Scott Hendison discusses the evolution of linkbuilding and makes the strong case for linkbuilding Darwinism...if an SEO doesn't evolve his/her link-thinking away from the traditional sources of links (now much devalued), they won't be able to acheiv read more »
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Are people just voting for content and not really reading? Is blind support acceptable social media behaviour? What say you? read more »
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Is it possible today to market your site without the aid of large groups like Facebook, Stumble Upon etc. Tim Nash explains his idea of helping the little guys without satisfying "The Man". read more »
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It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be. read more »
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mistakes? I do not make any mistakes. Okay, maybe few here and there. Here are some common traps consulting companies fall into. read more »
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Lisa Barone; Bruceclay.com - Simply put, your personal brand is you. It’s who you are. It’s your skills, the way you carry yourself, your individuality, your traits, your persona. It’s what you can do and what void you fill that no one else can. You read more »
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When an SEO is brought into the fray to help a company get more bang for its web buck it’s often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL’s, writing concise page description read more »
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Awesome new firefox extension by Aaron wall at SEObook for checking organic rankings across search engines. read more »
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People can already learn a lot of useful information from the snippets and they will find even more information as search engines become smarter and learn how to anticipate users' needs. Surprisingly, the mission of a search engine is not to send it read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008