RobertClough

Deb Mastaler questions the value of "fast, easy" links, and offers a playbook for article marketers: "Perhaps a better approach would be to add new, low-cost angles to old ways of linking. Find a method you've used in the past and expand on the tech read more »
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I was recently inspired to make a video about the person who meant the most to me in my Web marketing career. For me it was Greg Boser. Watch the video to learn why. I would love to know who is most important to your Web marketing career. Consider d read more »
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A lot of successful "linkbait" is launched on the heels of breaking news or changes. We can't anticipate the future but we can plan around upcoming events, holidays, elections etc and write for them NOW. That way when the time comes you're ready and read more »
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Recently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to read more »
17 Comments     
Betcha those guys at eHarmony would have never thought of this dating advice! Thanks for the tip, Google! :) read more »
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Stoney deGeyter asks the question, "When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?" read more »
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Debra Mastaler writes, "While it's tough to control what people say, you can work to protect your reputation by registering your known brand/name with as many social media/forums/discussion sites as you can, especially the popular ones in your niche read more »
7 Comments     
While plug-ins for the WordPress blogging platform are in abundant supply, I try not to depend on too many of them due to the fact that I don't want to have to worry about them breaking every time a new version of WordPress is released. That being s read more »
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When I teach Social Media classes to small businesses, I can always count on someone in the audience to ask a question that goes a little something like this: "I've got limited time to invest in social media, but there seem to be a million sites out read more »
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Stoney degeyter writes, "There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can cr read more »
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I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking read more »
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Jennifer Laycock writes "I've read a lot of posts lately tearing down the public relations industry for what a poor job they do when pitching bloggers. I've also read (and written) quite a few posts about what a terrible job companies do relating to read more »
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Jennifer Laycock and Search Engine Guide announce the next "Small Business Marketing Unleashed" conference later this year in Columbus, Ohio. Expanded content, limited attendance, and a strong lineup of speakers (myself notwithstanding). read more »
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Last month Google revealed a new crawling method that they were testing out, whereby they were filling out forms on sites that they came across, in order to help facilitate the discovery of new pages. Now there appears to be some unintended side eff read more »
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I love Twitter. I have become quite accustomed to having TwitterFox beeping out sounds of updated tweets (what us Twitter users call posts) as I click on its icon to see what they are. It has been useful in so many ways. But as of late, Twitter has read more »
10 Comments     
Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. It is no different then when celebrities use their cl read more »
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Anita Campbell of Small Business Trends writes, "Those of us who spend a fair amount of time online love our shiny new toys. We seem to always need something new to try out. And one of the shiniest toys these days is Twitter.com. But the question I read more »
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"Here are eight common mistakes companies make in selecting keywords for their campaigns." read more »
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With so much focus on social media and fostering conversation these days, companies both big and small are trying to figure out the best way to grow communities. Looking around at the number of blogs dedicated to the topic, you'd think there was som read more »
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David Wallace provides an impressive and informative look at what is appropriate when submitting articles to social media sites. He explains proper title, description and category selection etiquette, giving clear examples and elucidating on why th read more »
2 Comments     
From time to time I come up with some nice SEO analogies. Analogies really help the lay person understand why people in our business do what they do. read more »
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One of the benefits to spending time on Twitter is that it's a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here's some tips to help get you start read more »
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Marketing is about communicating with your target audience — it's not about trying to push your products/services on consumers until they give in and and make a purchase. I still am blown away by how many companies and marketing teams just don't get read more »
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We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference shoul read more »
1 Comment     
Debra Mastaler writes, "ow many times have you read an article or blog post where someone says "don't worry about PageRank, if the link will drive traffic it's worth pursuing." I'm betting you read that a lot and if you're like me, catch yourself sc read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.