RockyFu

"We spoke with an online apparel retailer who used geotargeting to enhance his national PPC campaigns. He analyzed which brands and keywords were most successful in major metropolitan markets to create campaigns that cut CPC 25% and cost per convers read more »
Discuss     
Tips for Preparing for Cyber Monday; Compare 2008 to 2007 Cyber Monday Home pages. read more »
Discuss     
MarketingSherpa: Attention Nonprofits: Tactics, Tips for You to Get, Use No-Cost Search Ads with a Google Grant. read more »
Discuss     
11 tips on online press release. read more »
Discuss     
Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay. Is it perfect for all businesses? Any way affiliate marketing could hurt you? read more »
Discuss     
Melanie Nathan writes "This post is a follow up to my creating and managing your link campaign article.

These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to l read more »
8 Comments     
"Twitter at Michael Arrington and make it seem like he replies" - just one of the recommendations Jane makes in her hilarious rant about a particular breed of female Twits. read more »
7 Comments     
Ruud Hein writes "What valuable lessons, if any, do we teach on Sphinn regarding SEO?

A high-level analysis of one week of Sphinn postings.
The Selection

I’m coming at this from an angle where a non-SEO site owner says "hey, I have to do some read more »
3 Comments     
10 online tools you can use to identify the trends across the Internet: search engines, blogs, twitter, facebook, and etc. Brief intro but hopefully helpful to you. read more »
Discuss     
From the page: "IT'S an offer you can't resist: fly to Honolulu for $200 round trip. But what you might not know is that the offer was designed especially for you." read more »
Discuss     
Search is complicated, increasingly specialized, and there are challenges to vetting prospective SEM agencies. In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, read more »
1 Comment     
when you have more than one vendor handling different online marketing channels, you better deploy one tracking software and use it across all channels; besides, have a conversion rule defined and agreed by all parties. read more »
Discuss     
Google China's latest innovative approach to catch up with Baidu: when a user searches for festival greeting SMS, Google greets him/her; upon clicking and landing on the SMS Hot List page, the user can select and send greeting message via SMS. read more »
Discuss     
Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: