SFGreg

So looking at this chart, apparently there is no possibility of optimizing a PPC account. Looks like a sales pitch for an SEO firm. read more »
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Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients' aggregate ad spend across the major search engines, we noted that Google's slice of the pay-per-click pie increased across 2007. I wrote

"We never sat down and ha read more »
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Two excellent ideas from Jon Miller about how to improve landing page conversion rates. read more »
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Take away from Gord Hotchkiss post: The appearance of walls in the search results page can have a dramatic impact on scanning behaviors. If your keywords tend to appear on results pages that are magnets for Universal results, many different types of read more »
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