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SFGreg

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Search Illustrated: Organic Vs. Paid Overall Performance

Posted By: SFGreg 48 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO

So looking at this chart, apparently there is no possibility of optimizing a PPC account. Looks like a sales pitch for an SEO firm. read more »

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All Clicks Aren't Created Equal: Q&A With Danny Sullivan

Went Hot: February 18, 2008 - 2:47 pm
Posted By: planetc1 239 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Online Marketing

Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients' aggregate ad spend across the major search engines, we noted that Google's slice of the pay-per-click pie increased across 2007. I wrote

"We never sat down and ha read more »

7 Comments

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Two Practical Landing Page Tricks That Will Save You Money

Went Hot: February 7, 2008 - 3:58 pm
Posted By: kevgibbo 251 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search

Two excellent ideas from Jon Miller about how to improve landing page conversion rates. read more »

10 Comments

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Scanning Barriers on the Search Results Page

Posted By: jimbeetle 270 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google Searching

Take away from Gord Hotchkiss post: The appearance of walls in the search results page can have a dramatic impact on scanning behaviors. If your keywords tend to appear on results pages that are magnets for Universal results, many different types of read more »

2 Comments