Silver

A new study from Harvard Business School calls into question The Long Tail theory. While this study was based on hard data from music and video sales, it may not be advisable to give up on Long Tail theory so quickly. read more »
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Ever wonder why it seems much more difficult than it should be to copy campaigns from Google AdWords to Yahoo Search Marketing or MSN AdCenter if you are using Google AdWords API? Ben Edelman explains why...

To use the Google AdWords API, a soft read more »
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An interesting article on how to avoid Google keeping an eye on your search logs to find web spam. Possibly over the top but better to be safe than sorry. read more »
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I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google's Matt Cutts in comments there. So I wanted to revisit some of the thin read more »
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Greg Sterling via SEL - Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called "banner blindness" behavioral targeting (BT) was born a few years ago with Tacoda. It has bot read more »
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Barry via Search Engine Land - Last night, during the Webmaster Help Group chat session, the question was brought up in the Q&A box. John Muller of Google was the first Googler to admit that Google may, on some occasions, take case into account on a read more »
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As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future. read more »
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SEO practitioner David Mihm conducted a survey of local search marketing professionals about which variables they believe most heavily influence local rankings and results. It's a great resource for those interested in local SEO and related issues. read more »
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Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record read more »
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Hallie Janssen gives a nice summary of one of the sessions that I would have liked to attend at SMX, but couldn't because it was scheduled at the same time as the "Analytics every SEO needs to know". Looks to me like it was pretty good, and the lin read more »
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Important factors to consider when redesigning a website for better rankings and improved traction. read more »
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The Belgian copyright defense group known as Copiepresse recently filed a court document, asking for up to 49 million Euros, or $77.25 million, in damages from Google. The issue at hand is Google’s reproduction of select extracts from Belgian newsp read more »
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I’m a bit late in reading How to Drive Your Competition Crazy, but that doesn’t mean this book is in any way out of date. What was true in marketing in 1995 is still true today. As we all know, some things don’t change, the most prominent of those i read more »
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Gizmodo has the inside scoop. read more »
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Here's some of the most interesting sights to be seen in Google Street View, from skywriting to aliens to crimes being committed to odd contrasts. You may've seen some of these collected elsewhere, but we've worked hard to assemble a unique set of t read more »
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A post in which I talk about a brand new site with low quantity and quality of inbound links, no click-thru data, and no other evidence to suggest it should rank well for a fairly competitive term. Yet it does. read more »
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Danny Sullivan pulls together and comments on the latest trends in share of market for Google, MSN, and Yahoo. read more »
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...and the drama continues...

SEL - Disclosure is a key point made by Matt. Now, if the article says the sources are not validated or the article is speculation - would that be sufficient? Would Google soon require us to slap on a nosource (aka n read more »
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1. Creative and Playful
2. Innovative
3. Connectors
4. Community Enablers
5. Information Mavens read more »
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In this interview, he talks briefly about his most recent project, Alltop as well as changes he would make to Twitter, business blogging advice and a curious admission that he doesn’t understand SEO. read more »
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Yahoo Collaborates With McAfee To Secure Search Results. Bad news for the bad guys, but good news to know. read more »
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How would a universal location layer for the social web change the design and implementation of existing applications? Will the ubiquity of location data, like the adoption of web standards before, catalyze entirely new breeds of applications and we read more »
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When there’s a simple box to fill in with your search term, and you know exactly what you’re looking, why bother to use the address bar? If statistics on popular searches are anything to go by, it looks like many people aren’t bothering with that in read more »
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So the idea is that somehow, by more closely being algorithmically related to more images, an image is more relevant? That seems odd, does anyone have a better handle on why that makes sense? If I make an image that not only looks like the white hou read more »
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The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008