Susan

The video of "You&A With Matt Cutts," a session at SMX Advanced where Google's Matt Cutts took questions from the audience on a wide variety of topics has been posted on SEL. Additionly, recaps of the "Give It Up" session have now been posted as the read more »
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Lisa Barone writes:

[Looks around, makes sure it's safe to reveal secret squirrel SEO information.]

Okay, kids, it's July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embar read more »
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"In addition to being smart, gorgeous, ridiculously talented, and pig kissing yummy, Lisa Barone is also one year older."

Happy Birthday! read more »
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Lisa Barone writes "Oh my poor disgraced Ask.com bag. I wish I could rescue you from the back of my closet but I still can't bring myself to look at you.

I didn't intend to blog about the recent phone call I had with Ask CEO Jim Safka and the PR read more »
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Lisa Barone writes, "... don't be so quick to let go of the traditional search engine optimization techniques in favor of the big Web 2.0 buzzwords. White hat SEO is evolving and is all the advanced SEO you need to rank well in the search engines an read more »
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Lisa Barone writes "Li Evans had a stellar post over at SEM Clubhouse entitled What Is Social Media's Purpose? Honestly, It's Not About Links. Li's post was inspired by some of the social media advice that was presented at last week's SES Toronto th read more »
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Lisa Barone returns from SMX with a question: "But at the same time, I couldn't help but notice that this year's Advanced show seemed to lean a whole lot more to the grey/black hat side of things. I couldn't help but wonder: When did advanced search read more »
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It seems like over the last year more and more posts have come out criticizing SEO, questioning the use of standards, and all in all, casting a dark cloud over the industry that so many of us have grown to love. I think it's time we take a stand. read more »
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Lisa Barone writes, "The sensational outrage over Lyndon Antcliff's fake news story has officially reached a level that can now only be described as Utterly Ridiculous. Sparked by a comment by Matt Cutts over at Sphinn, Search Engine Land and others read more »
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Lisa Barone via Bruceclay.com - Time to kick off the Search Analytics track here at eMetrics. Finally something I almost recognize! Brian Klais (Netconcepts) and Richard Zwicky (Enquisite) will be taking charge of this one with Mike Grehan and his f read more »
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Lisa Barone had a great interview with Vanessa Fox. (Surprised it wasn't sphunn already!) Learn what Vanessa is currently up to, as well as her thoughts on "PageRank Sculpting" and more! read more »
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Rumors have been swirling that Search Engine Strategies has banned certain members of the search community and will be retooling their programming for upcoming shows.

Check out Daron Babin's interview with Kevin Ryan that explains everything. read more »
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Danny Sullivan writes, "At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason h read more »
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A fantastic post by Lisa Barone responding to Graywolf's resent post " Are you more entertaining than a sock puppet?"
I think her response post is not only on point, but encouraging in the process. Everyone should read it. read more »
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Bruceclay.com -

Refrain from personal attacks. At all costs. There are no exceptions.

Refrain from responding to personal attacks. At all costs. There are no exceptions.

It’s the best piece of blogging advice I’ve ever received. It’s als read more »
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"The emails from people looking to bring a blogger on board asking for a list of requirements still come in. I suppose with my 10+ years of blogging experience (...) I do have some pearls of wisdom worth sharing." read more »
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Lisa Barone writes, "It’s really my hope that in the next 3-5 years we’ll stop thinking about local search engine optimization, video optimization, audio optimizations and all the optimizations individually. SEO and all the practices and techniques read more »
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I am a pretty active Twitter user and chances are many of you are as well. And do you know what the most annoying part of Twitter is? No, it’s not certain people spamming the hell out of my front page with her their UFC rants. It’s the tweets that a read more »
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Here are four key mistakes Sarah Lacy made during her interview with Mark Zuckerberg, each summed up with a valuable lesson you should take to heart before embarking on your next social media marketing campaign. read more »
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Informative and thought provoking article about memory and search. From the article: "Satisficing means that we use heuristic, or rule-of-thumb, shortcuts to cut our choices down to a number that can comfortably fit in our working memory." read more »
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There is nothing better than a smart woman sounding off. Lisa Barone gets rid of some angst ...
read more »
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We've always been pretty open here at Search Engine Guide about how we do things. Partly because that's just who we are, but mostly because we like the challenge of doing things on a budget (like our readers) and ending up with examples that can hel read more »
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Ask.com: Rest in peace... read more »
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Lisa barone writes, "Barry Schwartz twittered this morning that he had news that would make me sad but wouldn’t elaborate. Then, a few hours ago the story went live on Search Engine Land: IAC Cuts 8% of Ask.com & Kills Search Engine. That bullet was read more »
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I think this stinks. I have been hoping Ask could build it's search into a competitive engine. Their interface was nice but we all know that's not enough. I'm surprised they didn't stick it out longer. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008