TripleAught

Avatar Posted By: paisley 67 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing
gee... not really a surprise, PPC is for when you can't get #1-#5 on organic. read more »
6 Comments     
Avatar Posted By: dedmond29 130 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: SEM Industry
The same tools that can be used to spread something sensationally false can also be used for the dissemination of accurate information as well. In my opinion, we should proactively address issues of SEM ethics and integrity before others make that read more »
1 Comment     
Avatar Went Hot: May 23, 2008 - 9:36 am
Posted By: dedmond29 141 days ago
Topic Type: Discussion
Category: Search Marketing
How deep into the SEO recommendation(s) do you think SEO consultants should get?

Do you think a company should actually implement recommendations delivered (or be prepared to provide this service)

- or provide a project plan for implementa read more »
9 Comments     
Avatar Posted By: dedmond29 158 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Paid Search
For those of you interested in calculating PPC projections, here is a basic PPC calculator that is available for download. The Excel formula allows you to determine profit (loss) at any PPC level - campaign, ad group or keyword. read more »
Discuss     
Avatar Went Hot: March 14, 2008 - 9:18 am
Posted By: dedmond29 213 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: SEO
Do people search "SEO" or "search engine optimization", "B2B" or "business to business"? Here's a quick look at how measuring ad impressions via PPC can lead to a better defined SEO keyword strategy, presented by Andy (or is it "Andrew"?) Komack. read more »
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Avatar Went Hot: February 12, 2008 - 10:12 am
Posted By: dedmond29 241 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo
SEO by the Sea takes a detailed look at a Yahoo patent application which describes a number of the ways to learn and understand the use of phrases in documents on the Web.

Longer post but worth the time to read for those interested in how search read more »
1 Comment     
Avatar Went Hot: February 6, 2008 - 4:23 pm
Posted By: chrisbrogan 247 days ago
Topic Type: News Story (Jump to http://www.jbspartners.com)
Category: Blogging
Great post about how HubSpot helped improve usability and improve comments and other "stickiness" on a blog. Following on from a webinar, the folks at HubSpot gave lots of interesting advice and feedback about a blog's usability. read more »
4 Comments     
Avatar Went Hot: February 6, 2008 - 6:37 am
Posted By: wiltonbiz 248 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
For years I've seen a free and flowing stream of information and advice about how to build links, and as the engines have improved detection of the junk, the better link builders continued to thrive while those who sold crappy services to crappy con read more »
17 Comments     
Avatar Went Hot: January 29, 2008 - 3:04 pm
Posted By: casieg 255 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: SEO
As I have noted in previous posts, the majority of my friends and family don’t really have what I like to call a “firm grasp” of what I actually do for a living...So, for my New Year’s resolution I decided I would just start lying.

“Yes, we do p read more »
5 Comments     
Avatar Went Hot: January 24, 2008 - 2:23 pm
Posted By: aimClear 260 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Google Other
For the short term, it appears that Google has had the last laugh. Read this wacky index switcheroo case study from CapeCodSEO. read more »
6 Comments     
Avatar Went Hot: January 22, 2008 - 10:45 pm
Posted By: dedmond29 262 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Paid Search
Andy Komack has compiled a list of 200+ negative keywords to consider when building PPC campaigns. Failure to incorporate negative keywords costs you money, and can impact CTR, which in turn has an effect on PPC quality scores. Keywords organized read more »
7 Comments     
Avatar Went Hot: January 11, 2008 - 11:56 am
Posted By: jeffquipp 273 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Search Marketing
A great post detailing 25 things an SEM/SEMM can do to tie up loose ends during a 2 hour window when their spouse has a "must see TV night".

What a great concept. Thanks for the chuckle! read more »
7 Comments     
Avatar Went Hot: January 10, 2008 - 2:50 pm
Posted By: St0n3y 274 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Social Media
If you’re following the buzz, you’re already understanding the fact that success in social media is not as easy as initially perceived; it takes time, strategy and commitment. Your time investment in developing networks in social media communities a read more »
3 Comments     
Avatar Went Hot: December 7, 2007 - 8:22 am
Posted By: dedmond29 308 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Social Media
While search marketers understand how your "personal brand" is affected by social media, what about the effect on relationships outside of the online marketing space? Some observations based on experience and thoughts/ideas related to communicating read more »
Discuss     
Avatar Went Hot: November 14, 2007 - 10:34 am
Posted By: aimClear 331 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: News Sites
:) 75 Suggestions, Best Practices & Resources for Digg from Sphinner/Digger Derek Edmond (CapeCodSEO). Simple, current, comprehensive, practical, accurate contribution to the plethora of Digg tutorials out there. Totally worth the read. (The 84,800, read more »
3 Comments     
Avatar Went Hot: November 2, 2007 - 9:40 am
Posted By: jstn714 343 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google Searching
From the page: "Like Barry Bonds, Wikipedia comes across as one of the best and one of the cleanest players in the game. Yet when it comes to those in the inner circles — of baseball and in the search industry — both Bonds and Wikipedia represent al read more »
4 Comments     
Avatar Went Hot: November 1, 2007 - 1:18 pm
Posted By: dedmond29 344 days ago
Topic Type: News Story (Jump to http://www.brentcsutoras.com)
Category: Social Media
Brent Csutoras takes an in depth look at Digg's "shout" feature, showcasing how to use it, what specific Digg members think and suggestions for when it may or may not be appropriate to use the function. read more »
3 Comments     
Avatar Went Hot: October 26, 2007 - 5:57 pm
Posted By: EricLander 351 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Link Building
Strong post here from Derek on link building, and well worth a read for those looking to gain a better understanding of evaluating link opportunities in the ever changing marketplace. read more »
3 Comments     
Avatar Posted By: dedmond29 368 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Social Media
In relation to the recent topic of Website Grader - whether you agree or not with it's value, here are some key takeaways on what went right in the discussion and ideas on how you can apply it to your own social media strategy. read more »
Discuss     
Avatar Posted By: dedmond29 368 days ago
Topic Type: News Story (Jump to http://www.cornwallseo.com)
Category: Blogging
Lyndon Antcliff provides some sound advice on what differentiates the success or failure for many blogs: The ability of the blogger to create a unique personality. It's been said before, but savvy readers will take note from good writers and do the read more »
Discuss     
Avatar Went Hot: October 5, 2007 - 1:48 pm
Posted By: NeO 371 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: SEO
Graywolf is Mad! And for good reason - quick read and well worth it!

"You don’t want the SEO equivalent of a check engine light. There’s reason site clinics are so popular at search engine conferences, people need to expert advice on how to fix read more »
8 Comments     
Avatar Posted By: mpilatow 371 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
The title says it all read more »
6 Comments     
Avatar Posted By: TripleAught 371 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: SEO
The discussion about the content of blog posts is moving more towards being reader-centric. That's a great goal.

But it doesn't mean that you don't have other ways to optimize your blog and help new readers find it. This post gives some detaile read more »
2 Comments     
Avatar Posted By: SportsGuy 372 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: In House SEM
We've got a dedicated salary survey running for in-house SEMs.

If you ARE an in-house SEM or they work for you, it's worth participating to see the results in November.

Duane Forrester
Co-Chair - SEMPO
In-House SEM Committee read more »
3 Comments     
Avatar Posted By: TripleAught 427 days ago
Topic Type: News Story (Jump to http://www.webpronews.com)
Category: Google Other
WebProNews reports on a paper arguing the merits of government regulation of search engines. (Article Title: Scholars Push For Search Engine Regulation)

The more basic question this raises is whether the search engines actually control the availa read more »
Discuss     

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